eCommerce stores are turning to conversion rate optimization (CRO) as a technique to increase sales. Testing the user experience on your site can give powerful insights into how your visitors are using your website. Once you understand your audience and their needs, you can create a customized experience your visitors will love. Here are some quick tips to help you better your eCommerce conversion rate.
Use Videos to Showcase Your Products
Give customers an up close and personal view of your products by using video content. Customers are more likely to complete their purchase when they have seen all aspects of the item through a video review. You could show uses for the product, features, size differences and more, making customers feel like they can trust what they are getting. Another way to offer unique content is by providing a closer look into the manufacturing of the product. Consumers like to know where their product is coming from, especially if it is environmentally friendly or recycled. Increase conversion rate with these small insights into your product.
Incorporate a Search Bar Into Your Design
Give your customers a chance to find exactly what they are looking for with a search bar on every page. When customers have to look through hundreds of catalog pages just to find the one item they are looking for, they may get frustrated and turn elsewhere. Instead, offer them the option to enter search parameters in order to locate the item they want more efficiently. It may seem like a small feature, but it can make a world of difference for CRO conversion rate optimization.
Be Upfront About the Price
When it comes to checking out, don’t try to hide anything from your customers. It is better to be upfront and clear about things like shipping rates and taxes before your customers get to the final page of checking out. Customers usually have a budget in their minds and when the price goes too high at the last minute, they abandon their cart. Instead, offer free shipping or a reduced shipping rate over a certain purchase price to encourage customers to complete their transaction.
By using these tricks, you can effectively increase your eCommerce conversion rate optimization. A larger conversion rate means more sales for your business, making it worth the time and effort put into designing your website. If you are seeking more help with your conversion rate optimization (CRO), look to Forix for guidance. We have the experience and the knowledge to turn your website into a powerful tool for your business. Give us a call today to get started.