Why are customers landing on your page but not completing the checkout process? Look at this list of five ways to reclaim lost sales from your site.
- Examine Your Sales Process
Understanding your sales process is the first step to remedying any underlying problems. Without the proper knowledge, you will never understand how to fix the broken link. A/B testing can help with website design, and surveys can help you understand your customer’s thoughts and opinions. Analytics can help you to understand trends and look for the things that are working for your business.
- Open the Conversation
Live chat software has changed customer experience in recent years. A little chat box pops up in the corner of your website, encouraging customers to ask questions and receive answers at any time. A survey conducted by Forrester revealed that 44% of customers think having a live chat available is one of the most important features a website can offer; 51% of respondents revealed they would be more likely to make a purchase if a live chat were available; and 41% of shoppers think live chat increases the customer-brand trust. The statistics speak volumes, showing an open conversation can increase sales and trust all in one small feature.
- Social Selling Strategy
Another way to open the conversation is through a social selling strategy. Roughly two-thirds of American adults are Facebook users, according to a recent study by Pew Research Center, and nearly three-quarters of US adults and 94% of 18- to 24-year-olds use YouTube. With most of America’s population using one social media channel or another, it is important to carry brand recognition over to these daily channels. Engaging with clients through their social media channels raises trust and gives a better understanding of what your product has to offer.
- Lead Nurturing
Once a connection happens, it needs nurturing. According to a study by The Annuitas Group, nurtured leads make 47% larger purchases. Lead nurturing takes the relationship between the customer and the business to the next level, turning each sale into a personalized experience. Customers who receive a personalized sales experience are more likely to turn into repeat customers. Neglecting lead-nurturing activities is one of the biggest mistakes a business can make.
- Reconnect With Lost Customers
When a customer ends up on your website, he or she landed there because of an interest in your product or services. Keeping track of customers who visit your site but don’t finish a purchase can direct you to new business leads. A follow-up system is a great way to automate this process, sending emails to potential clients automatically. A customer who puts a product in his or her cart and never finishes the checkout process is an abandoned cart. Software known as abandoned cart software will remind your customers to come back and finish the checkout process, increasing conversion rates. The emails can also be set up to send customers an incentive such as a coupon code to help entice them to complete the checkout process.
Have questions about reclaiming your lost sales? Connect with an expert at Forix today. We can help you turn lost sales into a business win, increasing your conversion rates, and put you on track for your best year yet.