Rebranded Strategy Catered to Growth
Sexy Hair is the most iconic hair care brand on the shelf, and can be found in 60,000 salons across the country.
When it comes to the fashion and apparel industry, conventional eCommerce practices go right out the window. You aren’t really selling a product – you are selling a better lifestyle. Our clients have so much success mainly because we know the buying behavior and reiterative experience necessary to emphasizing apparel. If you want more transactions, you have come to the right place.
Sexy Hair is the most iconic hair care brand on the shelf, and can be found in 60,000 salons across the country.
When it came to ecommerce, they had so many great products that customers found it hard to decide what to buy. Furthermore, 7 out of 10 site visitors were on their phones, and the mobile site was poorly done. They came to Forix to solve these problems.
Forix tackled the problem from both ends by developing a product wizard in the form of a quiz called “What’s Your Sexy”. The quiz allowed users to self-identify hair color and type, and could recommend which products were best for their hair. This increased time on site by 30%.
Forix also revamped the mobile site design with a far better experience. This resulted in an immediate 37% increase in mobile conversion rate and a 31% increase in average order value.
Start with a conversation. From there, we can build a plan.