When it comes to parts & automotive products, conventional eCommerce practices go right out the window. You aren’t really selling a product – you are selling a precise solution. Our clients have experienced so much success mainly because we know how to match people with fitment and relevant products.
Rigid is the most innovative brand in off-road lighting and power sports. Originators of the LED light bar, their products can be seen on everything from trucks, to ATVs, UTVs and motorcycles.
They came to Forix wanting a state-of-the-art e-commerce experience. The website had to be both exciting, and educational, helping enthusiasts find exactly what they wanted for their vehicles.
Forix has deep experience in the automotive space. An intuitive product wizard was designed to help shoppers find products quickly. Forix worked with Rigid to develop a point-of-view experience that showed what different lighting would look like through your windshield, and from above. Beyond that, an Instagram shopping integration lets fans share photos of their custom lighting setups, generating even more direct sales. Rigid now has one of the most impressive websites in the automotive industry.
Start with a conversation. From there, we can build a plan.
