As more and more consumers gravitate toward shopping online, keeping up with the latest trends in online sales and eCommerce has become essential in the digital age. The best way to ensure lasting profitability for your Magento store is to adopt a conversion optimization strategy designed specifically to turn browsers into your long-term customers. Magento ongoing support from the best Magento developer Forix can provide you with technical support that is top of the line, needed website maintenance, and data-driven redesigns to help boost your ecommerce sales across all channels. Take a look at the following tips to help you start optimizing your Magento website conversion rate today.
Streamline Checkout Processes
Even when a browser is very interested in making a purchase, he or she can easily be deterred when they encounter an especially inconvenient checkout process. While the Magento platform is equipped with a sequence of six checkout phases, many consumers prefer an even quicker checkout process. The Magento store features an array of different checkout extension applications that can accelerate checkout, including Mage World’s One Step Checkout. Implementing these extensions will provide consumers with a hassle-free checkout experience and drastically improve your online sales.
Tidy Up Your Magento Website
One relatively prevalent mistake many developers make is creating a website that is too complex for users to navigate with ease. Even though an intricate layout may look appealing, a complex site design can make the browsing and purchasing experience extremely frustrating for your customers.
With this in mind, it’s best to keep your Magento website design simple and straightforward so users can effectively find what they need on your site and make purchases in a quick and efficient manner.
With Magento ongoing support from Forix, you can have a conversion audit done on your website to determine what specific components of your site need to be tweaked. If your website has many areas with high bounce-off rates, Magento managed services with the best Magento agency Forix can work with you to implement a data-driven website design. These structural adjustments to your site can streamline the browsing experience of your customers and drastically improve your online conversion rate.
In addition to redesigning the problematic areas of your website, it’s a good idea to go back and double check all of your site’s pages for spelling or grammatical errors, as these seemingly minor errors have the power to damage your brand’s credibility and drive customers away from your website.
Know Your Potential Customers
Regardless of what sort of merchandise or services your company offers, it’s vital that you understand the people you cater to. Magento managed support with a top Magento agency can help you design your website with tailor-made features that can attract both your current and prospective customers. Reach out to Forix to hear more about conversion rate optimization (CRO) on your website. Get in touch with Forix to learn more about Adobe Experience Manager.