Customer trust is one of the most important things you can build in your business. Offering customers options to build a relationship and experience your products firsthand are great ways to show them you have nothing to hide. Forix can help you build a completely transparent website, giving you the opportunity to display these characteristics. Here are a few other options that will help increase your Magento conversion rate optimization (CRO).
Secure Payment Options
Offering your customers a secure way to pay is a great way to build trust and conversion rate optimization in Magento. Even better than one secure method of payment is multiple secure methods of payment. The more payment options available on your checkout page, the more likely your customers will complete the checkout process. Options like PayPal store customers’ billing information, reducing the need to type in everything again. They are also known as secure third-party processing apps, giving customers a chance to use outside processing options they trust. Another great way to show your site is secure is by displaying secure payment badges on the checkout page. They help to build confidence in your brand and assure customers they are paying through a secure site.
Upfront Shipping Options
Show your customers exactly what it will cost to ship their order right from the beginning. The best way to encourage customers to finish the checkout process is to offer free shipping. If free shipping is not an option, make sure you don’t hide the cost until the last page of checkout. That leads to abandoned carts when it comes time to pull the trigger because customers were not anticipating the extra costs. Instead, tell them what they need to know right up front. Giving customers the tools they need creates a streamlined shopping platform, resulting in a high-quality customer experience.
Another thing to display up front during the checkout process is the anticipated delivery window. Customers want to know when to expect their shipment, so the more accurate you can be, the more they will trust your delivery times. Magento site performance optimization from Forix allows you to put a delivery window right on the checkout page, telling visitors very clearly when they can expect their packages. This helps to build trust that you are upholding your end of the deal once they hit the checkout button.
The trust between a retailer and customers is the difference between making a sale and ending up with an abandoned cart. By displaying all the information needed to make an informed decision, you will increase the trust with your customers and your business will flourish. Forix can help you design the perfect website to support Magento conversion rate optimization. Give us a call today and we’ll get started creating a customized plan just for you.