As a Magento e-commerce store owner, you want to make sure that your website is optimized for local search engines. In this post, we’re here to give you a breakdown of the benefits and revenue-generating tips through local SEO.
Benefits of local SEO for your Magento e-store
As a Magento SEO agency, Forix believes in optimizing websites to generate more revenue for the client. Through our e-commerce optimization services, you can bank on the following benefits of local SEO:
Organic traffic increases as you apply local SEO tactics
Your website is ranked higher as you use local SEO while integrating long-term keywords. You may find the search volume for your brand is low but that’s the miracle of it. The reason is that you are getting relevant traffic rather than a larger crowd who will come and go without buying anything. Let’s just say, it’s better to have fewer quality friends than a large group of friends who don’t care about you.
Brand awareness and reputation is improved
In local SEO, our e-commerce optimization services team will identify the right keywords. These keywords will lead to proper online visibility, thereby letting people know more about your brand.
Conversion rates increase
Using a well-thought marketing strategy on local SEO can help improve conversion rates. By improving conversion rates, businesses have the potential of improving transaction rates, and engagement with potential clients.
Improving Local SEO for your Magento e-commerce website
To make sure your e-commerce business ranks locally, implement these optimization techniques:
Title tag with important information: Add the Magento 2 title tag with your target area’s relevant information like the region, city, and street address. Example: Best lady heel shoes Oak 203 Alabama.
Meta Description with relevant information: Your meta description should be detailed enough to grab the searcher’s attention when looking at search results. Example: Get these yellow high-heel shoes. Available in US sizes 10, 12, and 14. Buy at the store closest to you in Oak 203 Alabama.
Product reviews that are verified: Add product reviews that are verified to improve and increase organic traffic.
Optimize product descriptions with locally-related content: Product descriptions can be used to add localized content. While doing so, you can include brand names, local ingredients, and other aspects that influence searchers in the area. Example: This handmade pair of yellow-shaded high-heels are also available in other colors and varying sizes. Made with a thermoplastic rubber sole, slip-on closure, and medium shoe width.
Complete the Google My Business page: As a Magento SEO agency, we will make sure that your business is found locally. As part of our e-commerce optimization services, we will set up your Google My Business page. This profile will help improve website visibility in SERPs and Maps. The profile that we will set up and the search results obtained will depend on distance, relevance and prominence. When these parameters are combined, it will help Google locate the best match for user searchers.
As your Magento e-commerce website development company, we will develop your website to make sure that you generate more revenue.