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Magento CRO 101: Understanding the Basics

Magento conversion rate optimization (CRO) is a tricky subject for businesses. It is one of the most efficient ways of boosting online sales, but one of the most underutilized methods. It takes time and research to put together a strategy that works for your business.


What Is Magento CRO?


CRO uses a combination of analytics and user feedback to streamline your eCommerce website for your customers. By combining these two pieces of information, you can create an enjoyable shopping experience for your customers. Knowledge is power, and converting visitors into actual sales is a great way to increase your business profits. With hundreds of online stores available, giving your customers a reason to shop with you will also give them a reason to keep coming back in the future. Here’s a look at some of the ways CRO is a good idea for your eCommerce business.


A Good Business Investment


Using your time and funds for Magento conversion rate optimization is a great way to invest in your business. CRO increases sales, which means you’ll be making your money back and more. This is also a great reason to hire a professional to handle your Magento site performance optimization for you. Forix will help you turn your investment into something bigger by using our knowledge and experience in the field.


Keeps Site Visitors Happy


Websites that use Magento performance optimization see much happier customers than those who do not. With features like more integrated payment options, drag-and-drop shopping carts, and high-quality picture and video content, shoppers feel like they are closer to the products than ever before. By giving your customers this unique experience, they will come back looking for new products in the future, creating repeat sales.


Collecting Data


One of the major pieces of conversion rate optimization in Magento is collecting data from your users. To keep your visitors happy, you need to know how they are utilizing your website. Forix will help you perform testing such as A/B testing, heat mapping, and customer surveys to improve customer satisfaction. By analyzing the testing options paired with the data from Google Analytics, Forix will create a customized plan for your business to increase your performance optimization.


All of these pieces create the bigger puzzle of Magento conversion rate optimization. Using these tools to give your customers the best experience will give your online business a boost. CRO is a great investment to give your customers a unique shopping experience, creating relationships and loyalty for your brand. Contact us today to get started with a personalized plan for your business.



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