If you are a Magento e-commerce store owner, you have likely heard of the term “headless” before. Maybe you already have a vague idea of what headless means but aren’t sure how implementing it could benefit your business. At Forix, the e-commerce world’s most trusted Magento experts, we can leverage the power of headless for customers in need of Magento development services. Headless is a valuable addition to the already powerful Magento platform, as it can give you a deeper understanding of customer behaviors, behaviors that are difficult to see through standard Magento tools.
What Does Headless Mean?
When something is described as ‘headless’ in the world of tech and engineering, it usually refers to a system without a working connection to its head or controlling unit. In the case of Magento development services, a headless setup allows the store owner to understand more about their customer’s actions instead of just receiving the data they are inputting into the system. Like using a standard Magento store, the customer still inputs data like their email address, billing information, shipping information, etc., but when using headless Magento development services, there is also a connection between the store and its customer’s online browser, giving you a better understanding of which pages and products people spend their time looking at.
Why Invest In Magento Headless?
The staff at Forix have always believed in the power of making data-driven decisions. It’s why we are so fond of headless Magento development services and the potential to collect and interpret data in ways that allow you to make the best decisions possible and create a better experience for customers.
As an example of how a headless configuration can be put to work, let’s say a new customer comes onto your Magento store. They fill out all of the necessary billing and shipping information but then leave your site without actually completing the transaction. This is common for customers who are new to your store or checking out multiple similar products across the web before they commit. The problem is that it’s difficult to track these customers when they leave because there’s no connection to their online browser. With a base Magento configuration, you may not be able to see where they stopped shopping, which specific pages they viewed, or what other products they might have been interested in. This can make it difficult to bring them back and complete the sale because you don’t know exactly what they are looking for and have no clues as to why they didn’t complete the purchase.
However, when you use Magento headless development services, headless can track their online browsing habits. You can see where they stopped, what pages they viewed, and which products caught their eye. Because of this, when it comes time to complete the transaction, you can go back to those products and make them more visible on your site. You can include the abandoned product in the final checkout or send targeted emails promoting the product. When you follow up with shoppers who abandoned their carts, there is a better chance of converting one-time visitors into actual customers who come back to complete the transaction.
If your company is struggling with Magento development services or lacking insight as to why customers are abandoning their carts, it might be time to consider headless Magento services. Connect with the experts at Forix and find out how we can help you create a better online experience for you and your customers.