Magento in 2013

You can do and buy pretty much anything on the internet in 2013 with new eCommerce sites popping up every day. Rich web applications are required to facilitate e-commerce platforms. Most customers aren’t even aware of what goes on behind the scenes to allow for easy shopping and simple navigation of an online store. Magento is an open source eCommerce platform that launched in 2008 and has grown to be one of the most-used and well-respected eCommerce solutions. Magento is used by 24.8% of the leading online shopping cart websites and multinational online business websites such as Harvey Nichols and Samsung.

Whether it is a small-scale store or international business, almost all Magento websites use it as their Content Management System (CMS). Its advanced features provide a better experience for customers and in turn, prove to be a better investment for businesses. This platform is definitely one of the top e-commerce solutions for 2013.

Features of Magento

Magento provides flexible and reliable solutions for content management in eCommerce. Here is a look at the features of this eCommerce platform:

• Product display options
• Mobile templates
• Transaction options
• Multi-store and multi-site functionality
• User accounts
• Loyalty programs
• Product categorization
• Shopper filtering
• Discount and promotion rules
• Open-source development framework and activity community
• Multi-lingual support that helps reach a wider audience
• Rigid framework capable of withstanding external attacks/phishing
• Integrate with a payment gateway for secure and safe transactions from across the globe

Benefits of Magento

• Scalable and user-friendly
• Customization on the run – customize products and helps with branding
• Efficient framework minimizes response time up to 20%, thereby increasing the speed and performance of the transactions

Metrics Proving the Growing Trend of Magento

Roughly 150,000 online retailers have used Magento as the framework for their business websites. In the past 4 months, there has been a 20% increase in the number of ecommerce websites that use Magento. As of January 2010, Magento had been downloaded about 1.5 million times and had successfully registered $22.5 million in open-source eCommerce businesses. Exciting Commerce, one of the leading German eCommerce blog sites, named Magento as the “Exciting star of the eCommerce industry” for 2009.

Testimonials & Conclusion

Thousands of big eCommerce websites including Samsung, InterFlora, and Olympus have greatly benefited for opting to use the Magento platform. Magento proves time and again to be very helpful with building, developing, and managing online retail sites and offers wonderful features that produce better ROI (return on investment). Undoubtedly, the demand for this platform is pretty high. Call Forix today to see if Magento could benefit your online store.