When it comes to active and outdoor products, conventional eCommerce practices go right out the window. You aren’t really selling a product – you are selling a better life. Our clients have experienced so much success mainly because we create immersive product experiences.
Founded in 1996 in San Diego by a team of opticians with active lifestyles, SportRx’s mission is to “help people see better while doing the things they love.” SportRx creates customized prescription sunglasses and snow goggles for active lifestyles. SportRx came to Forix with concerns about the overall performance of their website. They needed a partner who understood their brand’s vision and could help them reach their eCommerce goals.
The main issues that users were experiencing on the SportRx website were with the complicated shopping cart and checkout process, less-than-intuitive on-site search functionality, and general confusion over the production time of their custom glasses. Forix needed to find a way to solve these problems in order to increase conversions and decrease cancellations and returns. Together, we created an actionable plan to meet these challenges head on.
Through a series of data analysis and A/B tests, Forix was able to pinpoint why visitors were abandoning checkout and reworked the entire experience. Forix designed a product wizard that simplified the buying process, automated post-purchase tools, added better on-site search, and made many more improvements. SportRx started breaking new sales records every week, and continues to thrive.
Start with a conversation. From there, we can build a plan.
