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The Power of Social Media and CRO

Social media is a powerful tool in the world of the eCommerce conversion rate. By connecting with your customers on a personal level, you can increase the number of visitors to your website who want to explore your products. When the number of visitors goes up, you are more likely to complete more sales, helping conversion rate optimization (CRO). Here is a look at some of the ways your social channels can help boost your business sales.


Social Reviews


Social reviews might be one of the most powerful tools on the market today — and the real news is, it’s mostly free. Every time a person reviews your product, the review reaches hundreds and maybe even thousands of people. Each person takes details away from the review, resulting in positive interactions and an increased conversion rate. Many businesses are too afraid of the negative reviews to add this feature to their site. But the truth of the matter is, you can show just as much character responding to negative reviews as you can to positive ones. It gives you another opportunity to connect with an unhappy customer, potentially correcting the situation.


Building Your Brand


Using social media to build your brand is a great way to increase CRO conversion rate optimization. Your brand’s vision should stretch over into your social media channels, displaying the same values and beautiful imagery as your website. It gives your audience a chance to interact with your brand in real time, increasing the customer relationship. Your customers also have the opportunity to tag your company on different channels, which is basically like free marketing. Free marketing that leads to eCommerce conversion rate optimization is worth all of the time spent building these relationships.


Get Inspiration From Your Channels


Don’t just use your social media channels and then ignore all of the people interacting with you. One of the most important things about conversion rate optimization (CRO) is that you want to explore the feedback from your customers in order to improve your site and make it better. When your customers are tagging you on social media, they are telling you exactly what you need to hear, whether you want to hear it or not. Read responses and general comments and take any suggestions to heart in order to improve your conversion rate optimization (CRO).


Forix can help you drive more sales through your social media channels. By creating a strong eCommerce website for your shoppers to explore, you will be giving them more reasons to make a purchase and checkout from your site. If you are looking to boost your business, give Forix a call today to get started with your own customized plan.



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