Conversion rate optimization (CRO) is a great way to increase your eCommerce sales. By focusing on how to better serve your customers, you will see an increase in the number of clicks that convert to sales. Forix can help you turn visitors into shoppers with a few tips and tricks. Here’s a look at a few.
Shipping costs are one of the top reasons why customers abandon their shopping carts at the last stage of checkout, pulling down your eCommerce conversion rate optimization. Instead of slapping your customers with a huge shipping fee at the last second, there are a couple of options to reduce cart abandonment. You could:
- Offer free shipping on all of your products
- Offer free shipping when the order reaches a minimum purchase amount
- Raise the cost of the item by a few dollars to cover the shipping charges
- Display shipping rates much earlier in the checkout process with transparency
Any of these options allow your customers time to make a decision without being blindsided on the last page. Honesty is the best policy, and that rule applies here too.
Give Your Site a Speed Boost
In the digital age, it is incredibly important to keep your website as fast as possible for an increase conversion rate. Website visitors are more likely to click away from your site if your content takes too long to load. Forix can help with a speed evaluation of your page, fixing any elements that are bogging down your loading time. You only have a few seconds to make a good first impression on your visitors, so don’t waste it with lagging loading times.
Don’t Duplicate Your Content
One of the biggest mistakes brands make on social media is repeating their content across their channels. This causes too much duplicate content, creating the opposite effect. If you are going to post to multiple social media channels, it is very important that you create unique content for each one. While this may seem tedious, it is the only way to keep your audience engaged over multiple channels. With unique content to view everywhere, your readers will actually jump back and for the between your channels, boosting your social engagement and eCommerce conversion rate even further.
If you are ready to take your website to the next level, Forix is here to help- just reach out. We’ve got a team of professional designers standing by to help you design the perfect website for your business. We’ll evaluate your current design and ask users for feedback to understand exactly what will help your new design function for your business. Together we can design a website that works for your business and that will help your CRO conversion rate optimization.