Magento conversion rate optimization (CRO) is a great way to increase the bottom line of your business. CRO is a hot topic right now, and rightly so due to its efficiency at drawing in more customers. To improve your Magento site performance optimization, you’ll need to perform a detailed analysis of your website and how visitors are interacting with your content. Here’s a look at some of the techniques used to boost your website’s CRO.
According to Forbes, customers are 64% more likely to purchase a product after watching a video about it. Video marketing provides customers with a unique opportunity to interact with a product they can’t physically touch through the computer screen. With images alone, it can be difficult to point out all the features of a product or show it in action. Showing product videos on your website is a great way to increase your Magento conversion rate optimization.
Another option is providing your customers with high-quality images of your products. 360-degree photos let them interact with the product, viewing it from all angles. They can see the size of the product, zoom in to see the texture of the product, and even see differences in the colors. The more you can treat your online shop as a brick-and-mortar store where shoppers interact with the products, the more your shoppers will enjoy the experience and be confident about their purchases.
A lot of eCommerce websites copy and paste product descriptions into their online catalog. This causes your website to look like duplicate content, making it fall down the list of recommended pages. Instead, take the time to compose detailed descriptions of your products, making them stand out to your customers and to the search engine spiders. By differentiating yourself from other sellers, you will experience an increase in Magento performance optimization benefits.
Display real customer reviews on your website, allowing customers to rate the product. Real reviews tell people what they want to know such as how the product fits or the coloring options. Consumers are more likely to make a purchase if they can see how satisfied others are with your products, increasing your conversion rate optimization in Magento. A high conversion rate leads to more sales which make any business happy in the end. If you are worried about negative reviews on your page, don’t be. It gives you the chance to address these issues with your customers, increasing your customer service capabilities. When customers see you took the time to respond to each customer’s concerns, they will know they are dealing with quality customer service.
Forix is here to help with your Magento CRO project. Our trained team is ready to take an in-depth look at your website to figure out which strategies will help your business the most. Get in touch with us today to find out how we can help you design a shopping experience your customers will love.