Many businesses operate on a B2B or B2C basis, selling direct to consumers or to other businesses exclusively. However, this statement isn’t true for all businesses, many of which take the opportunity to sell products wholesale and in smaller portions to their customers. And while this adds many benefits to a business, it does bring up an important question for eCommerce: Do you need both a B2B and a B2C website, or will one unified store suffice? Reach out to Forix’s Magento managed services team members to find the answer.
Recently, the answer to this question has had a common answer: Having a single eCommerce website to handle both B2B and B2C operations is perfectly acceptable – in fact, it may even be better. If you’re uncertain, consider these benefits of having a unified website for your Magento B2B and B2C transactions.
Fewer Technical Changes with Magento Ongoing Support
Anyone who runs just one eCommerce website knows managing it is hard work, especially when updates come into play. Businesses that run two different online storefronts have even more work ahead of them when it comes to adjusting themes and managing the code base. Unifying your websites means you only need to maintain one at a time, though you may have to put in extra personalization options for your different types of customers.
Simpler Operations in the Long Run
The process of unifying two websites or even building a unified site from scratch can take a substantial amount of work. After all, you need one site to meet the different needs that your B2C and B2B customers have, which aren’t always the same thing. However, once you complete the process, you only need to integrate systems and extensions into one place, rather than both websites in succession, simplifying your operations process. Get help with integration and extensions and chat with a Magento managed support expert at Forix.
Unified Branding Promotion
Having two websites gives your customers more to remember and potentially an entirely different brand to attempt to promote. One site instead gives you one brand to promote, which is substantially easier to market. You’ll still want to segment your B2B and B2C promotions, but that’s part of any successful personalization strategy anyway. Unsure of how to approach this? Call and speak with a Magento managed support team member here at Forix.
Combined Product Database
Another time-consuming process of having two distinct websites is in managing their separate product catalogs. Even though your B2B and B2C customer needs may differ, there’s likely still some overlap in their available products. One site means you only need to take care of one catalog, save for some toggling of certain products. Get help with managing your separate product catalogs- call a team member on Forix’s Magento managed services.
B2C Shopping Options for B2B Buyers
B2B buyers no longer want to order their products through phone calls and travel to retailers; instead, they want the same straightforward experience that B2C customers have. One unified site means you can provide that experience – thanks to having the same framework – and then you can provide the additional features needed for Magento B2B purchases as well. Perfect your unified site with the help of Magento ongoing support experts at Forix.