Magento conversion rate optimization (CRO) is a hot topic these days in the world of B2B retail. CRO means increasing the rate at which visitors to your website complete orders, which leads to increasing sales. There are a few techniques to follow to make this happen for your business. Here are a few tips to get started.
Eliminate Fields to Fill
By eliminating fields during the checkout process, you can save your customers the hassle of entering their information every time they complete a purchase. Magento offers your B2B customers the opportunity to store their information such as shipping address, billing address, contact information, and any other important details. B2B customers can also easily access their previous orders for fast reordering purposes. When it comes to Magento B2B ordering, the easier you can make it the more likely it is they will complete the purchase.
Staying on the time theme, the faster your webpage loads, the more likely your customers will finish checking out. Landing pages that take too long to load cause shoppers to become bored or distracted. Making sure your page loads as quickly as possible can have a huge impact on the outcome of the sale. Forix can help run speed tests, increasing your Magento site performance optimization.
Make Use of a Strong CTA
A strong call to action (CTA) is also an important factor for conversion rate optimization in Magento. You can’t expect customers to complete an action unless you point out that the action is available. Forix can help you create a strong CTA that is in just the right spot to attract the majority of your customers, making it easier to finish what they start.
Show Social Proof
Social proof is a big indicator that the public loves your product. Showing off reviews, tags or mentions on your site shows that actual people are enjoying and using your products. Be sure to include a privacy statement on your page to alert visitors to the use of their information. You can display everything from how many visitors have signed up for your newsletter to how many times your customers mention your business on Facebook. You can’t fake social proof, therefore giving a solid recommendation for your products to others.
Forix can help you set up these features and more on your website. Our trained team of professionals has the knowledge to help increase your Magento performance optimization, which will lead to more sales. Don’t wait, give us a call today to get started with your customized strategy for success.