If you care for your customers, you’d know the importance of an effective online presence. They’ll know their pain points and needs matter to you. And they will infer this from the user experience they receive on your website.
If you have an ecommerce website then the significance of an effective online presence becomes key. Remember that 43% of small businesses are planning to invest in the performance of their website.
What is the meaning of an effective online presence?
An effective online presence means that you are keeping an eye on your website. You are maintaining its functions, giving it upgrades, and adding new features when needed.
Picture an unclean store with dust all over the products. There’s also a suspicious-looking rodent sliding by the isles of already opened canned products and packets of twisters. Would you buy anything from that store? You wouldn’t dare enter that store again, which means the owner didn’t bother to maintain it.
Likewise, an online e-commerce website needs to be maintained or customers will leave, never to return.
Why invest in an effective online presence?
Let’s break it down into numbers – there are about 1.13 billion websites in the world as of 2023. And guess what, a fraction of these are active, which estimates to be 82% inactive websites. So, out of the 1.13 billion websites, only 200,121,724 websites are actively maintained by businesses. You have to be a part of this figure for the following reasons:
Your prospects take you seriously when you look smart and professional
Launching a new e-commerce website and making sure it’s active is reason enough to ensure intelligent brand imaging. Your visual representation is at stake if you don’t take this seriously. The world still loves to look at things that are attractive, so make sure that your website is exactly that! Our Magento e-commerce website development company can help you with creating an attractive brand image.
The operating cost is reduced by adding automated features
As much as you’d think that you’re paying too much for maintaining an active website, that’s not the case. Even one single task can make a significant difference in saving your expenditure. For instance, if you have to receive orders online for your products, there are proper integrations and features that we can add. We even offer Adobe Commerce Cloud Development services. These services include delivering e-commerce capabilities like unique features, customization, and third-party integrations.
You want to present a secure and compliant website
Customers these days are more concerned about the safety of their personal information. They know how everything, including their lives, has settled online. Therefore, if your website can promise them a safe and secure transaction, you’ve won their hearts. Our services include SSL certificate updates and PCI compliance.
Therefore, you can use our services to educate, instruct and serve customers on your website. Remember that customers are not just buying your products, they are buying an experience. The experience you sell will depend on whether or not the customer wishes to buy it.