Optimizing Shopping
Experiences
About the Client
Morris 4×4 Center is an international supplier of aftermarket Jeep and 4×4 parts. For over 25 years, Morris has delivered innovative parts and accessories to 4×4 enthusiasts around the globe, while providing personalized recommendations and assistance to customers from their in-house Jeep experts.
Overview
Morris 4×4 Center came to Forix in early 2019, seeking a domestic point of contact to manage their Magento website. Morris knew that they needed an experienced Magento partner to implement some big initiatives and make ongoing improvements to their complex eCommerce platform. They chose Forix as their trusted partner based on the referrals of their industry partners.
The Challenge
As an ecommerce retailer with a sizable inventory and international presence, Morris 4×4 Center was facing several challenges with their Magento site. Their growth targets were aggressive, and they needed a team that could scale quickly. With slow pagespeed times across their website, an overwhelmingly large product catalog, and customer confusion over international shipping costs and details, Morris needed fast, efficient solutions. The team of Magento experts at Forix got to work attacking the issues, using innovative software implementations and thoughtful UX improvements.
The Solution
To take on these challenges, Forix first implemented Cloudflare to improve overall pagespeed for the website. Then, we made updates to Morris 4×4’s merchandising and catalog aspects by implementing a new PIM system, and simplified their international shipping with an integration from FedEx.
Research, UX/UI, and Design
Cloudflare Implementation
Increased Page Speed by 24%
Morris 4×4 was experiencing slow load times on their product and landing pages. To tackle this problem, Forix performed a standard Cloudflare implementation in June of 2019 in order to increase security and performance on site. Cloudflare is an online network of servers that was designed to improve speed, performance, and security for websites in order to provide fast and consistent access to users. This implementation resulted in a decrease of average page loading time from 8.5 seconds to only 5 seconds. Faster load times contribute to greater click through rates, decreased bounce rates, and an increase in conversions of almost 7%.
Analytics & Optimization
Merchandising Upgrades
By Incorporating a PIM and Improving Fitment Data
Morris 4×4 carries more than 40,000 products in their Magento store. To ensure that customers always get the right part for their vehicle, Forix implemented a PIM (Product Information Management) system into their Magento site in May of 2019. This allowed Morris to create a comprehensive catalog that accurately categorized each part they carry. Additionally, Forix integrated a pop up message for “Wrong Vehicle Fitment”, alerting customers when a product they have selected is not compatible with their specified vehicle and reducing return rates. These upgrades improved operational efficiency across the site, and provided an enhanced customer experience for online shoppers.
Support & Development
Operational Efficiency Improvements
With FedEx Cross Border International Shipping
To serve Jeep and 4×4 customers around the world, Morris 4×4 provides international shipping on all of its parts and accessories. International shipping cost and details were often difficult for customers to configure on their own. To simplify and clarify international shipping options during checkout, Forix worked directly with the FedEx technical team to integrate their international shipping pop-up into the existing Magento checkout flow. The Cross Border International Shipping integration automatically configures the taxes, fees, and shipping costs for international customers, making it easy for them to pay the right amount at checkout. This led to a total increase in international sales; the UK accounted for growth rate increases by as much as 94%.
Over the past year, Forix has spearheaded several major initiatives for Morris 4×4 Center. Improvements to their site’s operational efficiency, merchandising upgrades, and overall page loading speed has led to a better shopping experience for their customers. With an improved website design and ongoing managed services from Forix, Morris is able to better serve their customers around the globe.
What Our Clients Say
J
Jordanne Waldschmidt
Forix has a small agency feel with the talent pool of a larger one.
Post on
Clutch
John Rogin
An incredibly talented team with a deep level of knowledge and experience on Magento. Things are highly organized and structured which really helps communication with clients to be smooth and transparent. Results oriented and data driven. Highly recommended.
Post on
Google
K
Keith Jacobson
[Forix] has a great talent pool that clients can take advantage of.
Post on
Clutch
Manoj Kaninwal
Great website design.
Post on
Google
J
Josh Lambert
Their early concept matched our vision almost perfectly.
Post on
Clutch
T
Timothy Bakula
Their flexibility and their ability to flesh out unique business requirements set them apart.
Post on
Clutch
James Dailey
On behalf of our business, I wanted to take this opportunity to express my sincere appreciation for the outstanding service and commitment your team provided during the redesign of our company website.
When I began researching for a web design company, my efforts ceased after I received a call from Chris within minutes of my initial request for information. Chris made me feel confident and thoroughly explained the design and development process. There were times when we were not certain where to find the information we needed to make this a success. Chris offered valuable suggestions that really made the entire process much easier. It was because of this confidence that I knew the team at Forix was the best choice.
I know there were several people involved in the design process, however I must also acknowledge Kristen who provided the professional support we needed. Kristen is a great asset to your team and I can't thank her enough for her patience and ability to get things done the way we needed. The support we received from start to finish was admirable.
Because of your efforts we are in a better position to effectively market our services. You have put together a great team that makes customers feel respected and valued. Thank you for the outstanding work !!
Post on
Google
D
Darren Frayne
They're cool to work with, they're personable, and there's great communication.
Post on
Clutch
J
Julia Grupa
We continue using their team because of their consistent delivery in the past.
Post on
Clutch
Isabel Rodriguez
Forix does great work. I was referred to them by a colleague who said she had a great experience when they redesigned her company site. Really nice to be able to talk to local employees who make good suggestions, but also allow for creativity in the process.
Post on
Google
J
Jayne Jackowitz
They were so detailed, so honorable, so well-versed in what they’re doing.
Post on
Clutch
Angel Houston
I worked with Forix to create an ecommerce site for my business. The team is very knowledgeable, friendly and was able to help me understand the intricate details behind making a website that will draw customers. They were fast in responding to my many questions and very professional. They were able to walk me through the steps of making a website which made a big difference. My website has brought many more customers to my business, all thanks to the Forix team. They are a company that I will work with again on future project and I would recommend them to anyone looking to work with a partner to create a quality website.
Post on
Google
A
Ali Palmer
I can’t even put into words how impressed I was with the design experience, from start to finish.
Post on
Clutch
S
Steve Clark
Forix Mobile has made the process very easy for us, explaining things thoroughly
Post on
Clutch
K
Kevin Bretthauer
Forix Mobile has an extremely personable touch.
Post on
Clutch
J
Jacob Wilkerson
[T]hey were very quick to respond to anything we asked for.
Post on
Clutch
B
Barton Dinkins
The [Forix] team feels like an extension of our company.
Post on
Clutch
Nakia Mills
My company began working with the Forix team in May 2018. So far we have been quite happy with the level of organization and effort they have shown when fixing issues we’ve come across as part of running an ecommerce site on the still relatively new, Magento 2.x platform. We are happy to not find ourselves constantly having to check on the status of a project because the team usually stays on top of the details and keeps in communication with us. I would certainly recommend Forix to any colleague looking for a web development team to help with their Magento website.
Post on
Google
Monrovia Plants
Going through a redesign, Forix has been extremely helpful crafting a UI and sharing best practices for our complicated eComm site.
Post on
Google
John Rogin
An incredibly talented team with a deep level of knowledge and experience on Magento. Things are highly organized and structured which really helps communication with clients to be smooth and transparent. Results oriented and data driven. Highly recommended.
Post onGoogle
Angel Houston
I worked with Forix to create an ecommerce site for my business. The team is very knowledgeable, friendly and was able to help me understand the intricate details behind making a website that will draw customers. They were fast in responding to my many questions and very professional. They were able to walk me through the steps of making a website which made a big difference. My website has brought many more customers to my business, all thanks to the Forix team. They are a company that I will work with again on future project and I would recommend them to anyone looking to work with a partner to create a quality website.
Post onGoogle
James Dailey
On behalf of our business, I wanted to take this opportunity to express my sincere appreciation for the outstanding service and commitment your team provided during the redesign of our company website.
When I began researching for a web design company, my efforts ceased after I received a call from Chris within minutes of my initial request for information. Chris made me feel confident and thoroughly explained the design and development process. There were times when we were not certain where to find the information we needed to make this a success. Chris offered valuable suggestions that really made the entire process much easier. It was because of this confidence that I knew the team at Forix was the best choice.
I know there were several people involved in the design process, however I must also acknowledge Kristen who provided the professional support we needed. Kristen is a great asset to your team and I can't thank her enough for her patience and ability to get things done the way we needed. The support we received from start to finish was admirable.
Because of your efforts we are in a better position to effectively market our services. You have put together a great team that makes customers feel respected and valued. Thank you for the outstanding work !!
Post onGoogle
Isabel Rodriguez
Forix does great work. I was referred to them by a colleague who said she had a great experience when they redesigned her company site. Really nice to be able to talk to local employees who make good suggestions, but also allow for creativity in the process.
Post onGoogle
Nakia Mills
My company began working with the Forix team in May 2018. So far we have been quite happy with the level of organization and effort they have shown when fixing issues we’ve come across as part of running an ecommerce site on the still relatively new, Magento 2.x platform. We are happy to not find ourselves constantly having to check on the status of a project because the team usually stays on top of the details and keeps in communication with us. I would certainly recommend Forix to any colleague looking for a web development team to help with their Magento website.
Post onGoogle
Monrovia Plants
Going through a redesign, Forix has been extremely helpful crafting a UI and sharing best practices for our complicated eComm site.
Post onGoogle
Manoj Kaninwal
Great website design.
Post onGoogle