Optimizing Search & User Experiences
Overview
La Sportiva is a family owned outdoor sports and recreation equipment retailer founded in Italy in 1928. They provide high quality apparel and equipment for outdoor enthusiasts around the world, with a focus on mountain sports such as rock climbing and skiing.
The Challenge
La Sportiva was struggling to make the most out of Magento’s features needed help to optimize their on-site search functionality. They were utilizing Google Analytics to gain better understanding of customer behavior, but experienced difficulty putting their data into practice. Additionally, they also needed assistance in reworking their eCommerce website to meet ADA compliance.
The Solution
To help La Sportiva gain better understanding of their platform and analytics, Forix stepped in to provide managed services and ongoing support to this Italian outdoor industry eCommerce business. Together, we revamped their on site search using the Sphinx extension for Magento to better serve their customers. We used Google Analytics to gain better understanding of their user behavior on site, and crafted a series of behavioral emails to help them reach their customers in their own inboxes. Finally, we worked together to ensure that their site was in full ADA compliance and easy to use for people of all abilities.
Research, UX/UI, and Design
45% Increase in Revenue
With Improvements to On Site Search
The on site search for the La Sportiva website was falling short of expectations. Users were only able to search for products by SKU, and were unable to utilize the search function to find products by style or category. To remedy this issue, Forix integrated the open sourced search engine Sphinx into their Magento website. Sphinx is an advanced on site search program that enables users to search in a variety of ways for keywords, categories, and more. By improving on site search with Sphinx, La Sportiva saw a 45% increase in revenue YoY.
Analytics & Optimization
16% Increase in Transactions
With Behavioral Emails
La Sportiva knew that they were missing an opportunity to connect with customers who had abandoned their shopping cart or inexplicably bounced from the site. Forix helped to craft and implement a series of behavioral emails intended to draw these customers back to the website. Using Mailchimp, we were able to send emails to follow up on cart abandonment and to prompt users to leave reviews, which accounted for a 16% increase in transactions.
Support & Development
Full ADA Compliance
With Support from Forix Developers
La Sportiva had encountered issues stemming from their non- compliance with ADA guidelines on their Magento site. Forix helped La Sportiva to make an actionable plan to bring their website into compliance, and then assisted in executing the plan. The final result was to make the La Sportiva website fully compliant with ADA guidelines. The updated, ADA compliant site allowed La Sportiva to better reach their users and customers, regardless of their abilities.
Since 2017, Forix has helped La Sportiva meet and exceed their ambitious eCommerce goals. By improving their on site search with an innovative extension from Sphinx, and crafting compelling behavioral emails to bring customers back to the site, we were able to increase both revenue and number of transactions. Additionally, by making their Magento site fully ADA compliant, we were able to help them reach more customers of all abilities.
What Our Clients Say
Monrovia Plants
Going through a redesign, Forix has been extremely helpful crafting a UI and sharing best practices for our complicated eComm site.
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Kevin Bretthauer
Forix Mobile has an extremely personable touch.
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Jordanne Waldschmidt
Forix has a small agency feel with the talent pool of a larger one.
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Timothy Bakula
Their flexibility and their ability to flesh out unique business requirements set them apart.
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James Dailey
On behalf of our business, I wanted to take this opportunity to express my sincere appreciation for the outstanding service and commitment your team provided during the redesign of our company website.
When I began researching for a web design company, my efforts ceased after I received a call from Chris within minutes of my initial request for information. Chris made me feel confident and thoroughly explained the design and development process. There were times when we were not certain where to find the information we needed to make this a success. Chris offered valuable suggestions that really made the entire process much easier. It was because of this confidence that I knew the team at Forix was the best choice.
I know there were several people involved in the design process, however I must also acknowledge Kristen who provided the professional support we needed. Kristen is a great asset to your team and I can't thank her enough for her patience and ability to get things done the way we needed. The support we received from start to finish was admirable.
Because of your efforts we are in a better position to effectively market our services. You have put together a great team that makes customers feel respected and valued. Thank you for the outstanding work !!
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Nakia Mills
My company began working with the Forix team in May 2018. So far we have been quite happy with the level of organization and effort they have shown when fixing issues we’ve come across as part of running an ecommerce site on the still relatively new, Magento 2.x platform. We are happy to not find ourselves constantly having to check on the status of a project because the team usually stays on top of the details and keeps in communication with us. I would certainly recommend Forix to any colleague looking for a web development team to help with their Magento website.
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Keith Jacobson
[Forix] has a great talent pool that clients can take advantage of.
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Isabel Rodriguez
Forix does great work. I was referred to them by a colleague who said she had a great experience when they redesigned her company site. Really nice to be able to talk to local employees who make good suggestions, but also allow for creativity in the process.
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Jacob Wilkerson
[T]hey were very quick to respond to anything we asked for.
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Jayne Jackowitz
They were so detailed, so honorable, so well-versed in what they’re doing.
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Ali Palmer
I can’t even put into words how impressed I was with the design experience, from start to finish.
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Barton Dinkins
The [Forix] team feels like an extension of our company.
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Josh Lambert
Their early concept matched our vision almost perfectly.
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John Rogin
An incredibly talented team with a deep level of knowledge and experience on Magento. Things are highly organized and structured which really helps communication with clients to be smooth and transparent. Results oriented and data driven. Highly recommended.
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Darren Frayne
They're cool to work with, they're personable, and there's great communication.
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Julia Grupa
We continue using their team because of their consistent delivery in the past.
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Steve Clark
Forix Mobile has made the process very easy for us, explaining things thoroughly
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Manoj Kaninwal
Great website design.
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Angel Houston
I worked with Forix to create an ecommerce site for my business. The team is very knowledgeable, friendly and was able to help me understand the intricate details behind making a website that will draw customers. They were fast in responding to my many questions and very professional. They were able to walk me through the steps of making a website which made a big difference. My website has brought many more customers to my business, all thanks to the Forix team. They are a company that I will work with again on future project and I would recommend them to anyone looking to work with a partner to create a quality website.
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Google
John Rogin
An incredibly talented team with a deep level of knowledge and experience on Magento. Things are highly organized and structured which really helps communication with clients to be smooth and transparent. Results oriented and data driven. Highly recommended.
Post onGoogle
Angel Houston
I worked with Forix to create an ecommerce site for my business. The team is very knowledgeable, friendly and was able to help me understand the intricate details behind making a website that will draw customers. They were fast in responding to my many questions and very professional. They were able to walk me through the steps of making a website which made a big difference. My website has brought many more customers to my business, all thanks to the Forix team. They are a company that I will work with again on future project and I would recommend them to anyone looking to work with a partner to create a quality website.
Post onGoogle
James Dailey
On behalf of our business, I wanted to take this opportunity to express my sincere appreciation for the outstanding service and commitment your team provided during the redesign of our company website.
When I began researching for a web design company, my efforts ceased after I received a call from Chris within minutes of my initial request for information. Chris made me feel confident and thoroughly explained the design and development process. There were times when we were not certain where to find the information we needed to make this a success. Chris offered valuable suggestions that really made the entire process much easier. It was because of this confidence that I knew the team at Forix was the best choice.
I know there were several people involved in the design process, however I must also acknowledge Kristen who provided the professional support we needed. Kristen is a great asset to your team and I can't thank her enough for her patience and ability to get things done the way we needed. The support we received from start to finish was admirable.
Because of your efforts we are in a better position to effectively market our services. You have put together a great team that makes customers feel respected and valued. Thank you for the outstanding work !!
Post onGoogle
Isabel Rodriguez
Forix does great work. I was referred to them by a colleague who said she had a great experience when they redesigned her company site. Really nice to be able to talk to local employees who make good suggestions, but also allow for creativity in the process.
Post onGoogle
Nakia Mills
My company began working with the Forix team in May 2018. So far we have been quite happy with the level of organization and effort they have shown when fixing issues we’ve come across as part of running an ecommerce site on the still relatively new, Magento 2.x platform. We are happy to not find ourselves constantly having to check on the status of a project because the team usually stays on top of the details and keeps in communication with us. I would certainly recommend Forix to any colleague looking for a web development team to help with their Magento website.
Post onGoogle
Monrovia Plants
Going through a redesign, Forix has been extremely helpful crafting a UI and sharing best practices for our complicated eComm site.
Post onGoogle
Manoj Kaninwal
Great website design.
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