When it comes to the food and beverage industry, conventional eCommerce practices go right out the window. You aren’t really selling a product – you are selling an exciting culinary experience. Our clients have so much success mainly because we know the buying behavior and fulfillment logistics unique to edible products. If you want more transactions, you have come to the right place./p>
Bob’s Red Mill is one of the greatest names in high quality foods. Their 400 products can be found on store shelves around the world. True to their mission, it was important to put people first, and to inspire joy through wholesome food.
So how could Bob’s Red Mill make these great foods more accessible to anyone and everyone? They turned to Forix to devise new ways to increase engagement and generate more traffic to retailers that carry their products.
Forix worked with their marketing team to create a beautiful recipe library. These recipes can be further refined by filters like dietary needs, occasions, prep time and much more. To drive more activity to brick-and-mortar retailers, the product catalog also incorporates a store finder, helping customers find specific products in their own neighborhoods.
This was designed to create great options for foodies, shoppers and retailers alike. Now pageviews are up 87%, showing customers are far more engaged.
Start with a conversation. From there, we can build a plan.
