Rebranded Strategy Catered to Growth
Founded in 1996 in San Diego by a team of opticians with active lifestyles, SportRx’s mission is to “help people see better while doing the things they love.” SportRx creates customized prescription sunglasses and snow goggles for active lifestyles. SportRx came to Forix with concerns about the overall performance of their website. They needed a partner who understood their brand’s vision and could help them reach their eCommerce goals.