Moving Towards Mobile
for Sexy Hair
Results
-
37%
Increase in Mobile Conversions
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31%
Increase in Avg Time on Site
-
30%
Increase in Mobile AOV
Overview
Sexy Hair is one of the world’s leading salon quality hair care brands. They create innovative and fashion forward hair products, styling tools, and accessories for both salon and home use, and have a loyal customer base of salon owners, brand ambassadors, and hair care enthusiasts. Sexy Hair wanted to meet their customers where they shop by optimizing their ecommerce website for a mobile first approach.
The Challenge
Forix discovered that well over 50% of Sexy Hair’s customers were using mobile devices to shop their Magento website, and that their mobile user rate was growing by 30% YoY. Sexy Hair wanted to reach their customers where they were shopping most often – via their smartphones. This would require an overhaul of their site to create a mobile first site with an engaging user experience to compliment their real experience.
The Solution
To capitalize on the immense growth potential for mobile conversion, Sexy Hair and Forix teamed up to create an innovative and engaging mobile first Magento site. Their new ecommerce site needed to be exciting and engaging to create a unique shopping experience for their customers.
Research, UX/UI, and Design
37% Increase in Mobile Transactions
With Mobile-First Optimization
After discovering the huge potential for mobile growth, Forix began work on a new ecommerce website that was optimized for mobile first transactions. By creating a mobile friendly website that was engaging for customers and provided a fast and easy mobile shopping experience, we were able to increase mobile transactions by 37%.
Analytics & Optimization
30% Increase in Mobile AOV
With Improved User Experience
When creating the mobile first site for Sexy Hair, we took into account their loyal customer base of hair stylists and salon owners, brand ambassadors, and mobile influencers. To serve this demographic of customers who were familiar with the products available from Sexy Hair, we created an ecommerce experience that complimented their retail experiences. By optimizing the mobile site to be engaging for their loyal customers, we were able to increase the average order value of mobile transactions by 30%.
Support & Development
31% Increase in Time Spent On Site
With Ongoing Maintenance and Support
By creating an innovative and engaging mobile eCommerce site, Sexy Hair was able to reach their mobile first customers when and where their busy lives allowed them to shop. Their mobile optimized site proved to be accessible and exciting for their customers. By continuing to improve the site speed and get in front of potential issues via ongoing support and service, we’ve increased average time spent on the site by 31%.
We have some amazing custom integrations that will help us match the ongoing demand and reach mobile customers. With our new site, we are equipped with the tools we need to provide a captivating brand experience.
What Our Clients Say
James Dailey
On behalf of our business, I wanted to take this opportunity to express my sincere appreciation for the outstanding service and commitment your team provided during the redesign of our company website.
When I began researching for a web design company, my efforts ceased after I received a call from Chris within minutes of my initial request for information. Chris made me feel confident and thoroughly explained the design and development process. There were times when we were not certain where to find the information we needed to make this a success. Chris offered valuable suggestions that really made the entire process much easier. It was because of this confidence that I knew the team at Forix was the best choice.
I know there were several people involved in the design process, however I must also acknowledge Kristen who provided the professional support we needed. Kristen is a great asset to your team and I can't thank her enough for her patience and ability to get things done the way we needed. The support we received from start to finish was admirable.
Because of your efforts we are in a better position to effectively market our services. You have put together a great team that makes customers feel respected and valued. Thank you for the outstanding work !!
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Timothy Bakula
Their flexibility and their ability to flesh out unique business requirements set them apart.
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Julia Grupa
We continue using their team because of their consistent delivery in the past.
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Steve Clark
Forix Mobile has made the process very easy for us, explaining things thoroughly
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John Rogin
An incredibly talented team with a deep level of knowledge and experience on Magento. Things are highly organized and structured which really helps communication with clients to be smooth and transparent. Results oriented and data driven. Highly recommended.
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Monrovia Plants
Going through a redesign, Forix has been extremely helpful crafting a UI and sharing best practices for our complicated eComm site.
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Jacob Wilkerson
[T]hey were very quick to respond to anything we asked for.
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Nakia Mills
My company began working with the Forix team in May 2018. So far we have been quite happy with the level of organization and effort they have shown when fixing issues we’ve come across as part of running an ecommerce site on the still relatively new, Magento 2.x platform. We are happy to not find ourselves constantly having to check on the status of a project because the team usually stays on top of the details and keeps in communication with us. I would certainly recommend Forix to any colleague looking for a web development team to help with their Magento website.
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J
Jordanne Waldschmidt
Forix has a small agency feel with the talent pool of a larger one.
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Isabel Rodriguez
Forix does great work. I was referred to them by a colleague who said she had a great experience when they redesigned her company site. Really nice to be able to talk to local employees who make good suggestions, but also allow for creativity in the process.
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K
Keith Jacobson
[Forix] has a great talent pool that clients can take advantage of.
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Barton Dinkins
The [Forix] team feels like an extension of our company.
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Darren Frayne
They're cool to work with, they're personable, and there's great communication.
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Ali Palmer
I can’t even put into words how impressed I was with the design experience, from start to finish.
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Manoj Kaninwal
Great website design.
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J
Jayne Jackowitz
They were so detailed, so honorable, so well-versed in what they’re doing.
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Kevin Bretthauer
Forix Mobile has an extremely personable touch.
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Josh Lambert
Their early concept matched our vision almost perfectly.
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Angel Houston
I worked with Forix to create an ecommerce site for my business. The team is very knowledgeable, friendly and was able to help me understand the intricate details behind making a website that will draw customers. They were fast in responding to my many questions and very professional. They were able to walk me through the steps of making a website which made a big difference. My website has brought many more customers to my business, all thanks to the Forix team. They are a company that I will work with again on future project and I would recommend them to anyone looking to work with a partner to create a quality website.
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John Rogin
An incredibly talented team with a deep level of knowledge and experience on Magento. Things are highly organized and structured which really helps communication with clients to be smooth and transparent. Results oriented and data driven. Highly recommended.
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Angel Houston
I worked with Forix to create an ecommerce site for my business. The team is very knowledgeable, friendly and was able to help me understand the intricate details behind making a website that will draw customers. They were fast in responding to my many questions and very professional. They were able to walk me through the steps of making a website which made a big difference. My website has brought many more customers to my business, all thanks to the Forix team. They are a company that I will work with again on future project and I would recommend them to anyone looking to work with a partner to create a quality website.
Post onGoogle
James Dailey
On behalf of our business, I wanted to take this opportunity to express my sincere appreciation for the outstanding service and commitment your team provided during the redesign of our company website.
When I began researching for a web design company, my efforts ceased after I received a call from Chris within minutes of my initial request for information. Chris made me feel confident and thoroughly explained the design and development process. There were times when we were not certain where to find the information we needed to make this a success. Chris offered valuable suggestions that really made the entire process much easier. It was because of this confidence that I knew the team at Forix was the best choice.
I know there were several people involved in the design process, however I must also acknowledge Kristen who provided the professional support we needed. Kristen is a great asset to your team and I can't thank her enough for her patience and ability to get things done the way we needed. The support we received from start to finish was admirable.
Because of your efforts we are in a better position to effectively market our services. You have put together a great team that makes customers feel respected and valued. Thank you for the outstanding work !!
Post onGoogle
Isabel Rodriguez
Forix does great work. I was referred to them by a colleague who said she had a great experience when they redesigned her company site. Really nice to be able to talk to local employees who make good suggestions, but also allow for creativity in the process.
Post onGoogle
Nakia Mills
My company began working with the Forix team in May 2018. So far we have been quite happy with the level of organization and effort they have shown when fixing issues we’ve come across as part of running an ecommerce site on the still relatively new, Magento 2.x platform. We are happy to not find ourselves constantly having to check on the status of a project because the team usually stays on top of the details and keeps in communication with us. I would certainly recommend Forix to any colleague looking for a web development team to help with their Magento website.
Post onGoogle
Monrovia Plants
Going through a redesign, Forix has been extremely helpful crafting a UI and sharing best practices for our complicated eComm site.
Post onGoogle
Manoj Kaninwal
Great website design.
Post onGoogle