Browse Cities

Results
  • 37%

    Increase in Mobile Conversions

  • 31%

    Increase in Avg Time on Site

  • 30%

    Increase in Mobile AOV

Overview

Sexy Hair is one of the world’s leading salon quality hair care brands. They create innovative and fashion forward hair products, styling tools, and accessories for both salon and home use, and have a loyal customer base of salon owners, brand ambassadors, and hair care enthusiasts. Sexy Hair wanted to meet their customers where they shop by optimizing their ecommerce website for a mobile first approach.

The Challenge

Forix discovered that well over 50% of Sexy Hair’s customers were using mobile devices to shop their Magento website, and that their mobile user rate was growing by 30% YoY. Sexy Hair wanted to reach their customers where they were shopping most often – via their smartphones. This would require an overhaul of their site to create a mobile first site with an engaging user experience to compliment their real experience.

The Solution

To capitalize on the immense growth potential for mobile conversion, Sexy Hair and Forix teamed up to create an innovative and engaging mobile first Magento site. Their new ecommerce site needed to be exciting and engaging to create a unique shopping experience for their customers.

Sexyhair
Research, UX/UI, and Design
  • Customer Experience Strategy
  • A/B Testing
  • User Testing
  • Search Optimization
  • Merchandising
  • Content Strategy
  • Mobile Strategy
  • Data Analysis
  • Information Architecture
37% Increase in Mobile Transactions

After discovering the huge potential for mobile growth, Forix began work on a new ecommerce website that was optimized for mobile first transactions. By creating a mobile friendly website that was engaging for customers and provided a fast and easy mobile shopping experience, we were able to increase mobile transactions by 37%.

Analytics & Optimization
  • Performance Audit
  • Actionable Growth Strategy
  • Conversion Rate Optimization
  • Advanced eCommerce Tracking
  • Custom Reporting
  • SEO & Search Optimization
Sexyhair
30% Increase in Mobile AOV

When creating the mobile first site for Sexy Hair, we took into account their loyal customer base of hair stylists and salon owners, brand ambassadors, and mobile influencers. To serve this demographic of customers who were familiar with the products available from Sexy Hair, we created an ecommerce experience that complimented their retail experiences. By optimizing the mobile site to be engaging for their loyal customers, we were able to increase the average order value of mobile transactions by 30%.

Sexyhair
Support & Development
  • Custom Module Development
  • Security & Patch Updates
  • Speed & Performance Improvements
  • 24/7 Emergency Support
  • Compliance Implementation (PCI, GDPR, &ADA)
  • Campaign Support
  • Testing Plans
31% Increase in Time Spent On Site

By creating an innovative and engaging mobile eCommerce site, Sexy Hair was able to reach their mobile first customers when and where their busy lives allowed them to shop. Their mobile optimized site proved to be accessible and exciting for their customers. By continuing to improve the site speed and get in front of potential issues via ongoing support and service, we’ve increased average time spent on the site by 31%.

Sexyhair

We have some amazing custom integrations that will help us match the ongoing demand and reach mobile customers. With our new site, we are equipped with the tools we need to provide a captivating brand experience.

Sexyhair
  • Next Adventure

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  • Schutt Sports

    127% Increase in Revenue
       

What Our Clients Say

Monrovia Plants 5.0

Going through a redesign, Forix has been extremely helpful crafting a UI and sharing best practices for our complicated eComm site.
Post on Google

A
Ali Palmer 5.0

I can’t even put into words how impressed I was with the design experience, from start to finish.
Post on Clutch

J
Jordanne Waldschmidt 5.0

Forix has a small agency feel with the talent pool of a larger one.
Post on Clutch

D
Darren Frayne 5.0

They're cool to work with, they're personable, and there's great communication.
Post on Clutch

Nakia Mills 5.0

My company began working with the Forix team in May 2018. So far we have been quite happy with the level of organization and effort they have shown when fixing issues we’ve come across as part of running an ecommerce site on the still relatively new, Magento 2.x platform. We are happy to not find ourselves constantly having to check on the status of a project because the team usually stays on top of the details and keeps in communication with us. I would certainly recommend Forix to any colleague looking for a web development team to help with their Magento website.
Post on Google

K
Kevin Bretthauer 5.0

Forix Mobile has an extremely personable touch.
Post on Clutch

Isabel Rodriguez 5.0

Forix does great work. I was referred to them by a colleague who said she had a great experience when they redesigned her company site. Really nice to be able to talk to local employees who make good suggestions, but also allow for creativity in the process.
Post on Google

J
Josh Lambert 5.0

Their early concept matched our vision almost perfectly.
Post on Clutch

J
Jayne Jackowitz 5.0

They were so detailed, so honorable, so well-versed in what they’re doing.
Post on Clutch

J
Julia Grupa 5.0

We continue using their team because of their consistent delivery in the past.
Post on Clutch

John Rogin 5.0

An incredibly talented team with a deep level of knowledge and experience on Magento. Things are highly organized and structured which really helps communication with clients to be smooth and transparent. Results oriented and data driven. Highly recommended.
Post on Google

James Dailey 5.0

On behalf of our business, I wanted to take this opportunity to express my sincere appreciation for the outstanding service and commitment your team provided during the redesign of our company website. When I began researching for a web design company, my efforts ceased after I received a call from Chris within minutes of my initial request for information. Chris made me feel confident and thoroughly explained the design and development process. There were times when we were not certain where to find the information we needed to make this a success. Chris offered valuable suggestions that really made the entire process much easier. It was because of this confidence that I knew the team at Forix was the best choice. I know there were several people involved in the design process, however I must also acknowledge Kristen who provided the professional support we needed. Kristen is a great asset to your team and I can't thank her enough for her patience and ability to get things done the way we needed. The support we received from start to finish was admirable. Because of your efforts we are in a better position to effectively market our services. You have put together a great team that makes customers feel respected and valued. Thank you for the outstanding work !!
Post on Google

Angel Houston 5.0

I worked with Forix to create an ecommerce site for my business. The team is very knowledgeable, friendly and was able to help me understand the intricate details behind making a website that will draw customers. They were fast in responding to my many questions and very professional. They were able to walk me through the steps of making a website which made a big difference. My website has brought many more customers to my business, all thanks to the Forix team. They are a company that I will work with again on future project and I would recommend them to anyone looking to work with a partner to create a quality website.
Post on Google

S
Steve Clark 5.0

Forix Mobile has made the process very easy for us, explaining things thoroughly
Post on Clutch

Manoj Kaninwal 5.0

Great website design.
Post on Google

J
Jacob Wilkerson 5.0

[T]hey were very quick to respond to anything we asked for.
Post on Clutch

T
Timothy Bakula 5.0

Their flexibility and their ability to flesh out unique business requirements set them apart.
Post on Clutch

B
Barton Dinkins 5.0

The [Forix] team feels like an extension of our company.
Post on Clutch

K
Keith Jacobson 5.0

[Forix] has a great talent pool that clients can take advantage of.
Post on Clutch

John Rogin 5.0

An incredibly talented team with a deep level of knowledge and experience on Magento. Things are highly organized and structured which really helps communication with clients to be smooth and transparent. Results oriented and data driven. Highly recommended.
Post onGoogle

Angel Houston 5.0

I worked with Forix to create an ecommerce site for my business. The team is very knowledgeable, friendly and was able to help me understand the intricate details behind making a website that will draw customers. They were fast in responding to my many questions and very professional. They were able to walk me through the steps of making a website which made a big difference. My website has brought many more customers to my business, all thanks to the Forix team. They are a company that I will work with again on future project and I would recommend them to anyone looking to work with a partner to create a quality website.
Post onGoogle

James Dailey 5.0

On behalf of our business, I wanted to take this opportunity to express my sincere appreciation for the outstanding service and commitment your team provided during the redesign of our company website. When I began researching for a web design company, my efforts ceased after I received a call from Chris within minutes of my initial request for information. Chris made me feel confident and thoroughly explained the design and development process. There were times when we were not certain where to find the information we needed to make this a success. Chris offered valuable suggestions that really made the entire process much easier. It was because of this confidence that I knew the team at Forix was the best choice. I know there were several people involved in the design process, however I must also acknowledge Kristen who provided the professional support we needed. Kristen is a great asset to your team and I can't thank her enough for her patience and ability to get things done the way we needed. The support we received from start to finish was admirable. Because of your efforts we are in a better position to effectively market our services. You have put together a great team that makes customers feel respected and valued. Thank you for the outstanding work !!
Post onGoogle

Isabel Rodriguez 5.0

Forix does great work. I was referred to them by a colleague who said she had a great experience when they redesigned her company site. Really nice to be able to talk to local employees who make good suggestions, but also allow for creativity in the process.
Post onGoogle

Nakia Mills 5.0

My company began working with the Forix team in May 2018. So far we have been quite happy with the level of organization and effort they have shown when fixing issues we’ve come across as part of running an ecommerce site on the still relatively new, Magento 2.x platform. We are happy to not find ourselves constantly having to check on the status of a project because the team usually stays on top of the details and keeps in communication with us. I would certainly recommend Forix to any colleague looking for a web development team to help with their Magento website.
Post onGoogle

Monrovia Plants 5.0

Going through a redesign, Forix has been extremely helpful crafting a UI and sharing best practices for our complicated eComm site.
Post onGoogle

Manoj Kaninwal 5.0

Great website design.
Post onGoogle

A
Ali Palmer 5.0

I can’t even put into words how impressed I was with the design experience, from start to finish.
Post onClutch

J
Julia Grupa 5.0

We continue using their team because of their consistent delivery in the past.
Post onClutch

S
Steve Clark 5.0

Forix Mobile has made the process very easy for us, explaining things thoroughly
Post onClutch

K
Kevin Bretthauer 5.0

Forix Mobile has an extremely personable touch.
Post onClutch

J
Jordanne Waldschmidt 5.0

Forix has a small agency feel with the talent pool of a larger one.
Post onClutch

K
Keith Jacobson 5.0

[Forix] has a great talent pool that clients can take advantage of.
Post onClutch

T
Timothy Bakula 5.0

Their flexibility and their ability to flesh out unique business requirements set them apart.
Post onClutch

B
Barton Dinkins 5.0

The [Forix] team feels like an extension of our company.
Post onClutch

J
Jacob Wilkerson 5.0

[T]hey were very quick to respond to anything we asked for.
Post onClutch

D
Darren Frayne 5.0

They're cool to work with, they're personable, and there's great communication.
Post onClutch

J
Josh Lambert 5.0

Their early concept matched our vision almost perfectly.
Post onClutch

J
Jayne Jackowitz 5.0

They were so detailed, so honorable, so well-versed in what they’re doing.
Post onClutch

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