Rebranded Strategy
Catered to Growth
Results
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51%
Increase in Revenue
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54%
Increase in Add to Cart
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85%
Increase in Search Revenue
Overview
Founded in 1996 in San Diego by a team of opticians with active lifestyles, SportRx’s mission is to “help people see better while doing the things they love.” SportRx came to Forix with concerns about the overall performance of their website and wanting to provide customers with an ideal customization experience. They needed a Magento partner who understood their brand’s vision and could help them reach their eCommerce goals. Forix set out to optimize the SportRx website and create a simplified, transparent, and enjoyable experience for their users.
The Challenge
The main issues that users were experiencing on the SportRx website were with the complicated shopping cart and checkout process, less-than-intuitive on-site search functionality, and general confusion over the production time of their custom glasses. Forix needed to find a way to solve these problems in order to increase conversions and decrease cancellations and returns. Together, we created an actionable plan to meet these challenges head on.
The Solution
Through a series of A/B tests performed across the website, Forix was able to determine and implement successful solutions to SportRx’s website performance woes. Additionally, our Magento developers integrated the high performing third party search engine Klevu into the SportRx website in order to drastically improve on site search functionality for users.
Research, UX/UI, and Design
Checkout Completion Improved by 20%
With Shipping Speed Tracker
Due to the high levels of product customization offered by SportRx, their prescription sunglasses can take up to a month to make and deliver to customers. SportRx was experiencing a high rate of order cancellations and returns because of this lengthy production time. To increase transparency in regards to the production and shipping times for custom eyewear, Forix created a Shipping Speed Tracker on the shipping information page, and implemented an A/B test to find the best version. The Shipping Speed Tracker provides a real-time estimate of the production and delivery time for custom glasses. In its final implementation, the Shipping Speed Tracker improved checkout completion by 20%. Additionally, the transparency provided by the tracker significantly increased the number of customers choosing priority production and rush shipping, while decreasing order cancellations and returns.
Analytics & Optimization
Increase in Add to Cart by 54%
For Premium Lenses
For this A/B test, a simple addition of LC Digital Dividers was incorporated into the product page design to clarify product options for users. Previously, digital and non-digital lenses were not grouped separately, which caused confusion among customers. To alleviate this confusion and provide more clarity to users, we incorporated a design element to group digital and non-digital lenses respectively together. We also included a “Recommended” qualifier for the digital option, with the goal of boosting sales conversion and average order value. This design implementation resulted in a 54% increase in Add to Cart for premium digital lenses.
Support & Development
Increase in Search Revenue by 85%
With Klevu Search Implementation
To improve the search and filter functions on the SportRX website, Forix implemented the well known third party search program Klevu into their Magento site. With the improved Klevu search function in place, SportRx saw a 48% increase in on site search usage, and an 85% increase in revenue generated by customers who utilized search. Because Klevu search is more intuitive than the basic Magento search, users were able to successfully utilize it at a higher rate to find relevant search results. This led to an overall positive increase in user experience, as customers were able to more quickly and efficiently find and purchase the products they were looking for.
SportRx began selling custom prescription sports eyewear online in 1996. For years, we felt our website did not represent the level of skill, expertise, and passion we had for serving our customers. When we were finally ready to take the leap, we sought out the best Magento 2 developers to build our new website. We found Forix.
What Our Clients Say
Isabel Rodriguez
Forix does great work. I was referred to them by a colleague who said she had a great experience when they redesigned her company site. Really nice to be able to talk to local employees who make good suggestions, but also allow for creativity in the process.
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Jordanne Waldschmidt
Forix has a small agency feel with the talent pool of a larger one.
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Manoj Kaninwal
Great website design.
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Monrovia Plants
Going through a redesign, Forix has been extremely helpful crafting a UI and sharing best practices for our complicated eComm site.
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Keith Jacobson
[Forix] has a great talent pool that clients can take advantage of.
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Steve Clark
Forix Mobile has made the process very easy for us, explaining things thoroughly
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Ali Palmer
I can’t even put into words how impressed I was with the design experience, from start to finish.
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Jacob Wilkerson
[T]hey were very quick to respond to anything we asked for.
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Darren Frayne
They're cool to work with, they're personable, and there's great communication.
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Barton Dinkins
The [Forix] team feels like an extension of our company.
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Josh Lambert
Their early concept matched our vision almost perfectly.
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Jayne Jackowitz
They were so detailed, so honorable, so well-versed in what they’re doing.
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John Rogin
An incredibly talented team with a deep level of knowledge and experience on Magento. Things are highly organized and structured which really helps communication with clients to be smooth and transparent. Results oriented and data driven. Highly recommended.
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James Dailey
On behalf of our business, I wanted to take this opportunity to express my sincere appreciation for the outstanding service and commitment your team provided during the redesign of our company website.
When I began researching for a web design company, my efforts ceased after I received a call from Chris within minutes of my initial request for information. Chris made me feel confident and thoroughly explained the design and development process. There were times when we were not certain where to find the information we needed to make this a success. Chris offered valuable suggestions that really made the entire process much easier. It was because of this confidence that I knew the team at Forix was the best choice.
I know there were several people involved in the design process, however I must also acknowledge Kristen who provided the professional support we needed. Kristen is a great asset to your team and I can't thank her enough for her patience and ability to get things done the way we needed. The support we received from start to finish was admirable.
Because of your efforts we are in a better position to effectively market our services. You have put together a great team that makes customers feel respected and valued. Thank you for the outstanding work !!
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Kevin Bretthauer
Forix Mobile has an extremely personable touch.
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Nakia Mills
My company began working with the Forix team in May 2018. So far we have been quite happy with the level of organization and effort they have shown when fixing issues we’ve come across as part of running an ecommerce site on the still relatively new, Magento 2.x platform. We are happy to not find ourselves constantly having to check on the status of a project because the team usually stays on top of the details and keeps in communication with us. I would certainly recommend Forix to any colleague looking for a web development team to help with their Magento website.
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Julia Grupa
We continue using their team because of their consistent delivery in the past.
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Angel Houston
I worked with Forix to create an ecommerce site for my business. The team is very knowledgeable, friendly and was able to help me understand the intricate details behind making a website that will draw customers. They were fast in responding to my many questions and very professional. They were able to walk me through the steps of making a website which made a big difference. My website has brought many more customers to my business, all thanks to the Forix team. They are a company that I will work with again on future project and I would recommend them to anyone looking to work with a partner to create a quality website.
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Timothy Bakula
Their flexibility and their ability to flesh out unique business requirements set them apart.
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John Rogin
An incredibly talented team with a deep level of knowledge and experience on Magento. Things are highly organized and structured which really helps communication with clients to be smooth and transparent. Results oriented and data driven. Highly recommended.
Post onGoogle
Angel Houston
I worked with Forix to create an ecommerce site for my business. The team is very knowledgeable, friendly and was able to help me understand the intricate details behind making a website that will draw customers. They were fast in responding to my many questions and very professional. They were able to walk me through the steps of making a website which made a big difference. My website has brought many more customers to my business, all thanks to the Forix team. They are a company that I will work with again on future project and I would recommend them to anyone looking to work with a partner to create a quality website.
Post onGoogle
James Dailey
On behalf of our business, I wanted to take this opportunity to express my sincere appreciation for the outstanding service and commitment your team provided during the redesign of our company website.
When I began researching for a web design company, my efforts ceased after I received a call from Chris within minutes of my initial request for information. Chris made me feel confident and thoroughly explained the design and development process. There were times when we were not certain where to find the information we needed to make this a success. Chris offered valuable suggestions that really made the entire process much easier. It was because of this confidence that I knew the team at Forix was the best choice.
I know there were several people involved in the design process, however I must also acknowledge Kristen who provided the professional support we needed. Kristen is a great asset to your team and I can't thank her enough for her patience and ability to get things done the way we needed. The support we received from start to finish was admirable.
Because of your efforts we are in a better position to effectively market our services. You have put together a great team that makes customers feel respected and valued. Thank you for the outstanding work !!
Post onGoogle
Isabel Rodriguez
Forix does great work. I was referred to them by a colleague who said she had a great experience when they redesigned her company site. Really nice to be able to talk to local employees who make good suggestions, but also allow for creativity in the process.
Post onGoogle
Nakia Mills
My company began working with the Forix team in May 2018. So far we have been quite happy with the level of organization and effort they have shown when fixing issues we’ve come across as part of running an ecommerce site on the still relatively new, Magento 2.x platform. We are happy to not find ourselves constantly having to check on the status of a project because the team usually stays on top of the details and keeps in communication with us. I would certainly recommend Forix to any colleague looking for a web development team to help with their Magento website.
Post onGoogle
Monrovia Plants
Going through a redesign, Forix has been extremely helpful crafting a UI and sharing best practices for our complicated eComm site.
Post onGoogle
Manoj Kaninwal
Great website design.
Post onGoogle