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Results
  • 33%

    Increase in AoV

  • 32%

    Increase in Transactions

  • 12%

    Increase in Conversion Rates w/ PayPal Integration

Overview

Kid Kraft is one of the nation’s most innovative toy manufacturers. Based in Dallas, Texas, they create interactive indoor and outdoor playsets for children that combine playtime with learning. While the exceptional quality of their designs and materials sets them apart from their competition, they felt that their Magento site was underperforming. To meet their ambitious growth goals, Kid Kraft needed a partner with Magento experience to optimize their site.

The Challenge

Kid Kraft was seeking an experienced Magento partner who would bring a proactive edge to their website management. They were concerned that they weren’t getting the right data from their Google Analytics, and that their product pages were underperforming. Additionally, they wanted to optimize their site for a better overall user experience that would lead to an increase in conversion rates.

The Solution

To help Kid Kraft achieve their growth and revenue goals, Forix completed a redesign of their PDP template and helped integrate PayPal into their checkout process. Once their site was optimized to improve AOV and transactions, we continued to provide ongoing maintenance and support along with better analytics to keep the Kid Kraft website running smoothly. With ongoing support and managed services for Kid Kraft and their website, Forix has been able to increase their Average Order Value by 33% YoY.

Kidkraft
Research, UX/UI, and Design
  • Customer Experience Strategy
  • A/B Testing
  • User Testing
  • Search Optimization
  • Merchandising
  • Content Strategy
  • Mobile Strategy
  • Data Analysis
  • Information Architecture
32% Increase in Transactions

The product display pages on Kid Kraft’s site were sometimes confusing and lacking in essential information and images. To remedy the poor performance of their product pages, Forix redesigned their PDP template in October 2019. The new template provided an improved shopping experience for their users, and displayed relevant information in a clear and concise manner. The new PDP pages performed significantly better than the old pages, and this optimization resulted in a 32% increase in transactions on the Kid Kraft website during their busiest season.

Analytics & Optimization
  • Performance Audit
  • Actionable Growth Strategy
  • Conversion Rate Optimization
  • Advanced eCommerce Tracking
  • Custom Reporting
  • SEO & Search Optimization
Kidkraft
33% Increase in AOV YoY

From late 2018 through 2019, Forix helped Kid Kraft increase their AOV by 33%. This includes optimization efforts to improve their page load speed, and better on-site tracking to improve their Google Analytics reports and gain better understanding of their demographics and user behavior.

Kidkraft
Support & Development
  • Custom Module Development
  • Security & Patch Updates
  • Speed & Performance Improvements
  • 24/7 Emergency Support
  • Compliance Implementation (PCI, GDPR, &ADA)
  • Campaign Support
  • Testing Plans
13% Increase in Conversions

Kid Kraft wanted to integrate easy to use PayPal into their checkout flow in order to provide a simplified payment option to their customers. In September 2019, Forix completed an integration of PayPal payment method into the Kid Kraft checkout page. This integration allows customers to check out securely without inputting new credit card information on each site. The Paypal option boosted conversions by 13% after it’s successful integration into the website.

Kidkraft

Since partnering with Forix, Kid Kraft has seen significant improvements to their metrics across their website. Together, we have implemented successful optimization strategies and improved their data collection efforts to create measurable results. By providing ongoing support while tackling big picture improvements, Forix has been able to grow transaction and conversion rates across the Kid Kraft website while also boosting their AOV during their busiest seasons.

Kidkraft
  • Morris 4×4

    31% Increase in Site Speed
       
  • La Sportiva

    45% Increase in Revenue
       

What Our Clients Say

Isabel Rodriguez 5.0

Forix does great work. I was referred to them by a colleague who said she had a great experience when they redesigned her company site. Really nice to be able to talk to local employees who make good suggestions, but also allow for creativity in the process.
Post on Google

D
Darren Frayne 5.0

They're cool to work with, they're personable, and there's great communication.
Post on Clutch

J
Jayne Jackowitz 5.0

They were so detailed, so honorable, so well-versed in what they’re doing.
Post on Clutch

K
Keith Jacobson 5.0

[Forix] has a great talent pool that clients can take advantage of.
Post on Clutch

J
Julia Grupa 5.0

We continue using their team because of their consistent delivery in the past.
Post on Clutch

J
Josh Lambert 5.0

Their early concept matched our vision almost perfectly.
Post on Clutch

Nakia Mills 5.0

My company began working with the Forix team in May 2018. So far we have been quite happy with the level of organization and effort they have shown when fixing issues we’ve come across as part of running an ecommerce site on the still relatively new, Magento 2.x platform. We are happy to not find ourselves constantly having to check on the status of a project because the team usually stays on top of the details and keeps in communication with us. I would certainly recommend Forix to any colleague looking for a web development team to help with their Magento website.
Post on Google

James Dailey 5.0

On behalf of our business, I wanted to take this opportunity to express my sincere appreciation for the outstanding service and commitment your team provided during the redesign of our company website. When I began researching for a web design company, my efforts ceased after I received a call from Chris within minutes of my initial request for information. Chris made me feel confident and thoroughly explained the design and development process. There were times when we were not certain where to find the information we needed to make this a success. Chris offered valuable suggestions that really made the entire process much easier. It was because of this confidence that I knew the team at Forix was the best choice. I know there were several people involved in the design process, however I must also acknowledge Kristen who provided the professional support we needed. Kristen is a great asset to your team and I can't thank her enough for her patience and ability to get things done the way we needed. The support we received from start to finish was admirable. Because of your efforts we are in a better position to effectively market our services. You have put together a great team that makes customers feel respected and valued. Thank you for the outstanding work !!
Post on Google

S
Steve Clark 5.0

Forix Mobile has made the process very easy for us, explaining things thoroughly
Post on Clutch

J
Jordanne Waldschmidt 5.0

Forix has a small agency feel with the talent pool of a larger one.
Post on Clutch

T
Timothy Bakula 5.0

Their flexibility and their ability to flesh out unique business requirements set them apart.
Post on Clutch

J
Jacob Wilkerson 5.0

[T]hey were very quick to respond to anything we asked for.
Post on Clutch

Angel Houston 5.0

I worked with Forix to create an ecommerce site for my business. The team is very knowledgeable, friendly and was able to help me understand the intricate details behind making a website that will draw customers. They were fast in responding to my many questions and very professional. They were able to walk me through the steps of making a website which made a big difference. My website has brought many more customers to my business, all thanks to the Forix team. They are a company that I will work with again on future project and I would recommend them to anyone looking to work with a partner to create a quality website.
Post on Google

Manoj Kaninwal 5.0

Great website design.
Post on Google

K
Kevin Bretthauer 5.0

Forix Mobile has an extremely personable touch.
Post on Clutch

Monrovia Plants 5.0

Going through a redesign, Forix has been extremely helpful crafting a UI and sharing best practices for our complicated eComm site.
Post on Google

John Rogin 5.0

An incredibly talented team with a deep level of knowledge and experience on Magento. Things are highly organized and structured which really helps communication with clients to be smooth and transparent. Results oriented and data driven. Highly recommended.
Post on Google

B
Barton Dinkins 5.0

The [Forix] team feels like an extension of our company.
Post on Clutch

A
Ali Palmer 5.0

I can’t even put into words how impressed I was with the design experience, from start to finish.
Post on Clutch

John Rogin 5.0

An incredibly talented team with a deep level of knowledge and experience on Magento. Things are highly organized and structured which really helps communication with clients to be smooth and transparent. Results oriented and data driven. Highly recommended.
Post onGoogle

Angel Houston 5.0

I worked with Forix to create an ecommerce site for my business. The team is very knowledgeable, friendly and was able to help me understand the intricate details behind making a website that will draw customers. They were fast in responding to my many questions and very professional. They were able to walk me through the steps of making a website which made a big difference. My website has brought many more customers to my business, all thanks to the Forix team. They are a company that I will work with again on future project and I would recommend them to anyone looking to work with a partner to create a quality website.
Post onGoogle

James Dailey 5.0

On behalf of our business, I wanted to take this opportunity to express my sincere appreciation for the outstanding service and commitment your team provided during the redesign of our company website. When I began researching for a web design company, my efforts ceased after I received a call from Chris within minutes of my initial request for information. Chris made me feel confident and thoroughly explained the design and development process. There were times when we were not certain where to find the information we needed to make this a success. Chris offered valuable suggestions that really made the entire process much easier. It was because of this confidence that I knew the team at Forix was the best choice. I know there were several people involved in the design process, however I must also acknowledge Kristen who provided the professional support we needed. Kristen is a great asset to your team and I can't thank her enough for her patience and ability to get things done the way we needed. The support we received from start to finish was admirable. Because of your efforts we are in a better position to effectively market our services. You have put together a great team that makes customers feel respected and valued. Thank you for the outstanding work !!
Post onGoogle

Isabel Rodriguez 5.0

Forix does great work. I was referred to them by a colleague who said she had a great experience when they redesigned her company site. Really nice to be able to talk to local employees who make good suggestions, but also allow for creativity in the process.
Post onGoogle

Nakia Mills 5.0

My company began working with the Forix team in May 2018. So far we have been quite happy with the level of organization and effort they have shown when fixing issues we’ve come across as part of running an ecommerce site on the still relatively new, Magento 2.x platform. We are happy to not find ourselves constantly having to check on the status of a project because the team usually stays on top of the details and keeps in communication with us. I would certainly recommend Forix to any colleague looking for a web development team to help with their Magento website.
Post onGoogle

Monrovia Plants 5.0

Going through a redesign, Forix has been extremely helpful crafting a UI and sharing best practices for our complicated eComm site.
Post onGoogle

Manoj Kaninwal 5.0

Great website design.
Post onGoogle

A
Ali Palmer 5.0

I can’t even put into words how impressed I was with the design experience, from start to finish.
Post onClutch

J
Julia Grupa 5.0

We continue using their team because of their consistent delivery in the past.
Post onClutch

S
Steve Clark 5.0

Forix Mobile has made the process very easy for us, explaining things thoroughly
Post onClutch

K
Kevin Bretthauer 5.0

Forix Mobile has an extremely personable touch.
Post onClutch

J
Jordanne Waldschmidt 5.0

Forix has a small agency feel with the talent pool of a larger one.
Post onClutch

K
Keith Jacobson 5.0

[Forix] has a great talent pool that clients can take advantage of.
Post onClutch

T
Timothy Bakula 5.0

Their flexibility and their ability to flesh out unique business requirements set them apart.
Post onClutch

B
Barton Dinkins 5.0

The [Forix] team feels like an extension of our company.
Post onClutch

J
Jacob Wilkerson 5.0

[T]hey were very quick to respond to anything we asked for.
Post onClutch

D
Darren Frayne 5.0

They're cool to work with, they're personable, and there's great communication.
Post onClutch

J
Josh Lambert 5.0

Their early concept matched our vision almost perfectly.
Post onClutch

J
Jayne Jackowitz 5.0

They were so detailed, so honorable, so well-versed in what they’re doing.
Post onClutch

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