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Columbia River Knife and Tool company (CRKT) is one of the leading manufacturers of knives and multitools in the United States. Since 1994, CRKT has been crafting innovative knives and tools for outdoorsmen and law enforcement across the country. CRKT joined forces with Forix in 2016 in order to create a better shopping experience for their online customers. They wanted an opportunity to showcase their innovative knife designers on their website, while delivering a streamlined online shopping experience for their customers.

The Challenge

The previous site design was not delivering the results that they wanted. They knew that they were missing out on important opportunities for growth. They wanted to bring their own knife and tool makers to the forefront, to showcase their unique and innovative designs that set them apart from the competition. To tackle these complex issues, Forix collaborated with their creative team and decided to prioritize our optimization projects by their potential to increase transactions.

The Solution

The new site design was a massive success, with large, high-quality images, and a front row seat to see knife designers bringing their ideas into existence. It resonated well with customers, who could better understand the innovation and artistry behind the blades. Forix continued to optimize and enrich the site, leading to years of climbing revenue online.



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