Streamlining Workflow
through Automation
Results
-
92%
Increase in Revenue
-
71%
Increase in Page Views
-
60%
Increase in Email Revenue
Overview
Columbia River Knife and Tool company, also known as CRKT, is one of the leading manufacturers of knives and multitools in the United States. CRKT joined forces with Forix in 2016 in order to create a better shopping experience for their online customers. They wanted an opportunity to showcase their innovative knife designers on their website, while delivering a streamlined online shopping experience for their customers. CRKT chose Forix to as their Magento partner to help them bring this new experience to life.
The Challenge
While CRKT had been operating their website online for some time, they knew that they were missing out on important opportunities for growth. They wanted to bring their own knife and tool makers to the forefront, to showcase their unique and innovative designs that set them apart from the competition. They also wanted to make the leap to actionable eCommerce rather than a brand-only experience. Slow page loading times were affecting their on site traffic, and their email campaigns were not delivering the results that they wanted. To tackle these complex issues, Forix decided to prioritize our optimization projects by their potential to increase conversion rates.
The Solution
To help CRKT reach their conversion goals, Forix began by optimizing their server for improved page loading times. Then, we took on the heavy lifting of redesigning CRKT’s transactional emails to increase conversions, and integrated the PIM Salsify into their Magento site to more effectively manage and present their unique products to customers online.
Research, UX/UI, and Design
Server Response Time Reduced by 60%
With Magento Speed Optimization
In January 2019, Forix completed our update of CRKT’s server configuration. By providing important updates to their server, we were able to reduce their server response time by 60%, leading to faster page load times. Individual page loading time was decreased by an average of 10.5%, while page redirection time decreased by a total of 37%. Faster page load times led to an increase in overall conversions and a decrease in bounce rates across their Magento site.
Analytics & Optimization
Increase in Email Revenue by 60.5%
With Transactional Email Redesign
CRKT were concerned that their email campaigns were underperforming in terms of conversion. In July of 2019, Forix began redesigning transactional emails sent by CRKT, including welcome emails, new order confirmation, contact submissions, and shipping confirmations. Additionally, we implemented an Abandoned Cart email, sent to remind customers about items still in their cart after they leave the site. The abandoned cart email led to an increase in cart recovery conversions of 60.5% by prompting recipients to return to the checkout page and complete their orders.
Support & Development
Improved Product Management and Presentation
With Salsify PIM
Salsify is an Product Information Management (PIM) software which enables online retailers to manage and present their products and product information in compelling ways to customers. Enhanced product pages created with Salsify combine different media elements, including graphics, video, and other rich content elements to increase conversion rates. To help CRKT highlight their knife makers and designers, Forix integrated Salsify into their Magento eCommerce website. This integration allowed CRKT to suggest related products on their product detail pages and offer bundles of similar products to customers via auto bundles, which led to an increase in Add to Cart for additional items as well as an increase in Average Order Value.
Through server optimization and a redesign of their transactional email campaigns, Forix was able to help CRKT increase their overall conversions while showcasing their unique products. Over the past few years, we have worked in tandem to create a better online shopping experience for their customers by providing faster page load times, improved email campaigns, and an optimized product management system. Through hard work and careful planning, Forix has helped CRKT provide an enhanced experience to their customer base and achieve measured growth in their market.
What Our Clients Say
Angel Houston
I worked with Forix to create an ecommerce site for my business. The team is very knowledgeable, friendly and was able to help me understand the intricate details behind making a website that will draw customers. They were fast in responding to my many questions and very professional. They were able to walk me through the steps of making a website which made a big difference. My website has brought many more customers to my business, all thanks to the Forix team. They are a company that I will work with again on future project and I would recommend them to anyone looking to work with a partner to create a quality website.
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Jayne Jackowitz
They were so detailed, so honorable, so well-versed in what they’re doing.
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Ali Palmer
I can’t even put into words how impressed I was with the design experience, from start to finish.
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Kevin Bretthauer
Forix Mobile has an extremely personable touch.
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Isabel Rodriguez
Forix does great work. I was referred to them by a colleague who said she had a great experience when they redesigned her company site. Really nice to be able to talk to local employees who make good suggestions, but also allow for creativity in the process.
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Josh Lambert
Their early concept matched our vision almost perfectly.
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Julia Grupa
We continue using their team because of their consistent delivery in the past.
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Monrovia Plants
Going through a redesign, Forix has been extremely helpful crafting a UI and sharing best practices for our complicated eComm site.
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Keith Jacobson
[Forix] has a great talent pool that clients can take advantage of.
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Jacob Wilkerson
[T]hey were very quick to respond to anything we asked for.
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Barton Dinkins
The [Forix] team feels like an extension of our company.
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Nakia Mills
My company began working with the Forix team in May 2018. So far we have been quite happy with the level of organization and effort they have shown when fixing issues we’ve come across as part of running an ecommerce site on the still relatively new, Magento 2.x platform. We are happy to not find ourselves constantly having to check on the status of a project because the team usually stays on top of the details and keeps in communication with us. I would certainly recommend Forix to any colleague looking for a web development team to help with their Magento website.
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Manoj Kaninwal
Great website design.
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Steve Clark
Forix Mobile has made the process very easy for us, explaining things thoroughly
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Darren Frayne
They're cool to work with, they're personable, and there's great communication.
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John Rogin
An incredibly talented team with a deep level of knowledge and experience on Magento. Things are highly organized and structured which really helps communication with clients to be smooth and transparent. Results oriented and data driven. Highly recommended.
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Jordanne Waldschmidt
Forix has a small agency feel with the talent pool of a larger one.
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Timothy Bakula
Their flexibility and their ability to flesh out unique business requirements set them apart.
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James Dailey
On behalf of our business, I wanted to take this opportunity to express my sincere appreciation for the outstanding service and commitment your team provided during the redesign of our company website.
When I began researching for a web design company, my efforts ceased after I received a call from Chris within minutes of my initial request for information. Chris made me feel confident and thoroughly explained the design and development process. There were times when we were not certain where to find the information we needed to make this a success. Chris offered valuable suggestions that really made the entire process much easier. It was because of this confidence that I knew the team at Forix was the best choice.
I know there were several people involved in the design process, however I must also acknowledge Kristen who provided the professional support we needed. Kristen is a great asset to your team and I can't thank her enough for her patience and ability to get things done the way we needed. The support we received from start to finish was admirable.
Because of your efforts we are in a better position to effectively market our services. You have put together a great team that makes customers feel respected and valued. Thank you for the outstanding work !!
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John Rogin
An incredibly talented team with a deep level of knowledge and experience on Magento. Things are highly organized and structured which really helps communication with clients to be smooth and transparent. Results oriented and data driven. Highly recommended.
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Angel Houston
I worked with Forix to create an ecommerce site for my business. The team is very knowledgeable, friendly and was able to help me understand the intricate details behind making a website that will draw customers. They were fast in responding to my many questions and very professional. They were able to walk me through the steps of making a website which made a big difference. My website has brought many more customers to my business, all thanks to the Forix team. They are a company that I will work with again on future project and I would recommend them to anyone looking to work with a partner to create a quality website.
Post onGoogle
James Dailey
On behalf of our business, I wanted to take this opportunity to express my sincere appreciation for the outstanding service and commitment your team provided during the redesign of our company website.
When I began researching for a web design company, my efforts ceased after I received a call from Chris within minutes of my initial request for information. Chris made me feel confident and thoroughly explained the design and development process. There were times when we were not certain where to find the information we needed to make this a success. Chris offered valuable suggestions that really made the entire process much easier. It was because of this confidence that I knew the team at Forix was the best choice.
I know there were several people involved in the design process, however I must also acknowledge Kristen who provided the professional support we needed. Kristen is a great asset to your team and I can't thank her enough for her patience and ability to get things done the way we needed. The support we received from start to finish was admirable.
Because of your efforts we are in a better position to effectively market our services. You have put together a great team that makes customers feel respected and valued. Thank you for the outstanding work !!
Post onGoogle
Isabel Rodriguez
Forix does great work. I was referred to them by a colleague who said she had a great experience when they redesigned her company site. Really nice to be able to talk to local employees who make good suggestions, but also allow for creativity in the process.
Post onGoogle
Nakia Mills
My company began working with the Forix team in May 2018. So far we have been quite happy with the level of organization and effort they have shown when fixing issues we’ve come across as part of running an ecommerce site on the still relatively new, Magento 2.x platform. We are happy to not find ourselves constantly having to check on the status of a project because the team usually stays on top of the details and keeps in communication with us. I would certainly recommend Forix to any colleague looking for a web development team to help with their Magento website.
Post onGoogle
Monrovia Plants
Going through a redesign, Forix has been extremely helpful crafting a UI and sharing best practices for our complicated eComm site.
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Manoj Kaninwal
Great website design.
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