Magento CRO Case Study: Title Boxing Conversion Gains

Title Boxing had built strong demand and brand recognition as a leading brand in combat sports equipment, but the business was still losing revenue inside the funnel. The issue was not traffic. Too many shoppers were dropping off before completing a purchase, and the existing site experience was not delivering the conversion performance the brand needed.

To address that gap, Forix partnered with the Title Boxing team to identify where customers were losing momentum and which improvements would have the greatest impact on transactions. By focusing on funnel friction rather than traffic alone, the team prioritized changes designed to move more shoppers from product page to purchase.

Learn how Forix’s Conversion services support eCommerce growth through data-driven strategy, optimization, and ongoing support.

Why Magento CRO Starts With the Funnel

When performance stalls, many brands assume they need a redesign. In some cases, that is true. But often, the better first step is understanding where the customer journey is breaking down.

That is the foundation of conversion rate optimization.

Forix focuses on the points of friction that prevent shoppers from moving forward. On Magento, that often means analyzing add-to-cart behavior, checkout progression, abandonment points, and usability barriers across the purchase journey.

For Title Boxing, this approach made it possible to focus on the changes most likely to improve revenue.

The Challenge: Funnel Friction Was Limiting Growth

Title Boxing already had the brand strength and customer demand needed to grow. What the business needed was a more effective path to purchase.

The previous site experience was not converting at the level it should. Too many shoppers were falling out of the funnel before completing checkout, leaving meaningful revenue opportunities on the table.

Rather than approaching the engagement as a broad creative overhaul, Forix prioritized optimization work based on its potential to improve transactions and reduce abandonment.

The Solution: Fix the Highest-Impact Leaks in the Funnel

Forix began by reviewing customer data across multiple analytics tools and assessing the overall usability of the site. This analysis helped identify where shoppers were hesitating, where they were exiting the funnel, and which friction points were most likely to affect conversion performance.

From there, the team focused on three priorities:

• Reviewing funnel data and usability signals

• Improving the add-to-cart experience

• Optimizing the checkout steps with the highest abandonment

First, Forix improved the add-to-cart flow to move more shoppers into checkout. Then the team focused on the stages of checkout where users were most likely to drop off.

This was not generic optimization. Each recommendation was tied to real customer behavior and prioritized based on business impact.

The Results: Stronger Conversion Performance

Once the improvements were implemented, the impact was clear.

Checkout abandonment dropped by 22%. Conversion rates increased by 28%.

These gains show the value of improving the path to purchase rather than relying on traffic growth alone. By making the funnel more efficient, Title Boxing was able to capture more value from existing demand and turn more shopping intent into completed orders.

Conclusion

This Magento CRO case study shows how Title Boxing turned funnel friction into measurable conversion gains. By improving add-to-cart flow and optimizing checkout, Forix helped the brand reduce abandonment and increase conversions where it mattered most.

If your Magento store is attracting traffic but not converting at the level it should, Forix can help.