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  • 256%

    Increase in Revenue

  • 149%

    Increase in Conversion Rates

  • 138%

    Increase in Transactions

Overview

AccuQuilt is a leading manufacturer and retailer of fabric cutters, dies, and quilting patterns in the United States. AccuQuilt had launched their Magento website months prior to teaming up with Forix in 2018, but the site was plagued with problems due to a poor implementation from their previous digital agency. The first step was to complete a comprehensive audit of their website in order to determine any and all issues. Forix presented the findings from this audit to AccuQuilt, and together determined how to triage the immediate issues, while also creating a long term strategy. Once the site was stabilized with security patches and improved page load times, we began the work of site optimization.

The Challenge

As a relatively new Magento 2 eCommerce website, AccuQuilt faced many challenges. From simple stabilization issues such as site speed and security updates to a complete overhaul of their on site search and navigation functions, Accuquilt needed the help of a strong Magento partner to achieve their goals. To do this, we first needed to find the issues that were preventing their success.

The Solution

First, Forix began by performing a site audit to identify the problems and weak points within the AccuQuilt website. Then we began the work of optimizing their Magento site. We reconfigured and revamped the website menu and layout to improve native navigation experiences for their customers. To improve on site search, we implemented the third party search engine Searchspring into their existing site.

Accuquilt
Research, UX/UI, and Design
  • Customer Experience Strategy
  • A/B Testing
  • User Testing
  • Search Optimization
  • Merchandising
  • Content Strategy
  • Mobile Strategy
  • Data Analysis
  • Information Architecture
Data Analysis

AccuQuilt wanted to get a better idea of how customers were actually using their website; specifically, they wanted to know what clicks throughout the navigation process led to revenue, and which ones didn’t. To gain access to the big picture, Forix used data analysis software and programs including Google Analytics, HotJar, Lucky Orange, and VWO to track and compile these patterns. Compiled data was then analyzed and used to make insightful recommendations into improvements to the website, specifically to navigation, personalized home pages, and to the add to cart pop up feature. Forix used this data analysis to learn exactly how users shop their Magento site, and created a search experience that has a much higher conversion rate.

Analytics & Optimization
  • Performance Audit
  • Actionable Growth Strategy
  • Conversion Rate Optimization
  • Advanced eCommerce Tracking
  • Custom Reporting
  • SEO & Search Optimization
Accuquilt
Improving Navigation to Products by 25%

The data analysis completed by Forix informed the changes we would make to their on site navigation. Forix and Accuquilt worked together to create a mockup of the new and improved navigation system. Data showed that customers were struggling to make their way to the product pages they needed within the current navigation system. To remedy this, navigation was redesigned to help customers find the products that they were searching for with ease. The new navigation system was then split-tested to determine whether it would be efficient and useful to users. Once we were satisfied with the performance of the new navigation menu, it was pushed live to all users, and Forix continued to track the data metrics surrounding navigation use to ensure that it was functioning as predicted. Once the navigation updates and improvements were complete, Accuquilt saw a 25% increase in successful navigation to the product pages and categories that users were looking for.

Accuquilt
Support & Development
  • Custom Module Development
  • Security & Patch Updates
  • Speed & Performance Improvements
  • 24/7 Emergency Support
  • Compliance Implementation (PCI, GDPR, &ADA)
  • Campaign Support
  • Testing Plans
Advanced On Site Search Improvements

To improve on site search on the AccuQuilt website, Forix implemented an advanced search software, Searchspring, in October of 2018. Searchspring is an intuitive, advanced third party on site search that can be integrated into Magento websites for improved search performance. Using Searchspring, customers can more easily search for and find the products they need. Search users on the AccuQuilt website convert at a rate of about 5.5%, compared to non-search users who convert at only around 1%. Improvements to on site search is one of the most effective conversion rate drivers that Forix offers to clients.

Accuquilt

The AccuQuilt website needed a lot of help. Ownership had invested a tremendous amount of capital into their implementation with another agency, but that launch was riddled with problems. Forix jumped in to help AccuQuilt recapture lost revenue. To make improvements to the AccuQuilt website, Forix implemented upgrades and integrations to search, navigation, and data tracking and analysis processes. These processes led to improvements across the website, resulting in better experiences for users and customers on their Magento site. Through their partnership with Forix, AccuQuilt was able to stabilize and optimize their eCommerce site for their customer base.

Accuquilt
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    74% Increase in Revenue
       
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    92% Increase in Revenue
       

What Our Clients Say

Manoj Kaninwal 5.0

Great website design.
Post on Google

D
Darren Frayne 5.0

They're cool to work with, they're personable, and there's great communication.
Post on Clutch

Nakia Mills 5.0

My company began working with the Forix team in May 2018. So far we have been quite happy with the level of organization and effort they have shown when fixing issues we’ve come across as part of running an ecommerce site on the still relatively new, Magento 2.x platform. We are happy to not find ourselves constantly having to check on the status of a project because the team usually stays on top of the details and keeps in communication with us. I would certainly recommend Forix to any colleague looking for a web development team to help with their Magento website.
Post on Google

J
Josh Lambert 5.0

Their early concept matched our vision almost perfectly.
Post on Clutch

S
Steve Clark 5.0

Forix Mobile has made the process very easy for us, explaining things thoroughly
Post on Clutch

K
Kevin Bretthauer 5.0

Forix Mobile has an extremely personable touch.
Post on Clutch

Monrovia Plants 5.0

Going through a redesign, Forix has been extremely helpful crafting a UI and sharing best practices for our complicated eComm site.
Post on Google

K
Keith Jacobson 5.0

[Forix] has a great talent pool that clients can take advantage of.
Post on Clutch

John Rogin 5.0

An incredibly talented team with a deep level of knowledge and experience on Magento. Things are highly organized and structured which really helps communication with clients to be smooth and transparent. Results oriented and data driven. Highly recommended.
Post on Google

J
Jayne Jackowitz 5.0

They were so detailed, so honorable, so well-versed in what they’re doing.
Post on Clutch

B
Barton Dinkins 5.0

The [Forix] team feels like an extension of our company.
Post on Clutch

Angel Houston 5.0

I worked with Forix to create an ecommerce site for my business. The team is very knowledgeable, friendly and was able to help me understand the intricate details behind making a website that will draw customers. They were fast in responding to my many questions and very professional. They were able to walk me through the steps of making a website which made a big difference. My website has brought many more customers to my business, all thanks to the Forix team. They are a company that I will work with again on future project and I would recommend them to anyone looking to work with a partner to create a quality website.
Post on Google

J
Jordanne Waldschmidt 5.0

Forix has a small agency feel with the talent pool of a larger one.
Post on Clutch

A
Ali Palmer 5.0

I can’t even put into words how impressed I was with the design experience, from start to finish.
Post on Clutch

J
Jacob Wilkerson 5.0

[T]hey were very quick to respond to anything we asked for.
Post on Clutch

James Dailey 5.0

On behalf of our business, I wanted to take this opportunity to express my sincere appreciation for the outstanding service and commitment your team provided during the redesign of our company website. When I began researching for a web design company, my efforts ceased after I received a call from Chris within minutes of my initial request for information. Chris made me feel confident and thoroughly explained the design and development process. There were times when we were not certain where to find the information we needed to make this a success. Chris offered valuable suggestions that really made the entire process much easier. It was because of this confidence that I knew the team at Forix was the best choice. I know there were several people involved in the design process, however I must also acknowledge Kristen who provided the professional support we needed. Kristen is a great asset to your team and I can't thank her enough for her patience and ability to get things done the way we needed. The support we received from start to finish was admirable. Because of your efforts we are in a better position to effectively market our services. You have put together a great team that makes customers feel respected and valued. Thank you for the outstanding work !!
Post on Google

T
Timothy Bakula 5.0

Their flexibility and their ability to flesh out unique business requirements set them apart.
Post on Clutch

Isabel Rodriguez 5.0

Forix does great work. I was referred to them by a colleague who said she had a great experience when they redesigned her company site. Really nice to be able to talk to local employees who make good suggestions, but also allow for creativity in the process.
Post on Google

J
Julia Grupa 5.0

We continue using their team because of their consistent delivery in the past.
Post on Clutch

John Rogin 5.0

An incredibly talented team with a deep level of knowledge and experience on Magento. Things are highly organized and structured which really helps communication with clients to be smooth and transparent. Results oriented and data driven. Highly recommended.
Post onGoogle

Angel Houston 5.0

I worked with Forix to create an ecommerce site for my business. The team is very knowledgeable, friendly and was able to help me understand the intricate details behind making a website that will draw customers. They were fast in responding to my many questions and very professional. They were able to walk me through the steps of making a website which made a big difference. My website has brought many more customers to my business, all thanks to the Forix team. They are a company that I will work with again on future project and I would recommend them to anyone looking to work with a partner to create a quality website.
Post onGoogle

James Dailey 5.0

On behalf of our business, I wanted to take this opportunity to express my sincere appreciation for the outstanding service and commitment your team provided during the redesign of our company website. When I began researching for a web design company, my efforts ceased after I received a call from Chris within minutes of my initial request for information. Chris made me feel confident and thoroughly explained the design and development process. There were times when we were not certain where to find the information we needed to make this a success. Chris offered valuable suggestions that really made the entire process much easier. It was because of this confidence that I knew the team at Forix was the best choice. I know there were several people involved in the design process, however I must also acknowledge Kristen who provided the professional support we needed. Kristen is a great asset to your team and I can't thank her enough for her patience and ability to get things done the way we needed. The support we received from start to finish was admirable. Because of your efforts we are in a better position to effectively market our services. You have put together a great team that makes customers feel respected and valued. Thank you for the outstanding work !!
Post onGoogle

Isabel Rodriguez 5.0

Forix does great work. I was referred to them by a colleague who said she had a great experience when they redesigned her company site. Really nice to be able to talk to local employees who make good suggestions, but also allow for creativity in the process.
Post onGoogle

Nakia Mills 5.0

My company began working with the Forix team in May 2018. So far we have been quite happy with the level of organization and effort they have shown when fixing issues we’ve come across as part of running an ecommerce site on the still relatively new, Magento 2.x platform. We are happy to not find ourselves constantly having to check on the status of a project because the team usually stays on top of the details and keeps in communication with us. I would certainly recommend Forix to any colleague looking for a web development team to help with their Magento website.
Post onGoogle

Monrovia Plants 5.0

Going through a redesign, Forix has been extremely helpful crafting a UI and sharing best practices for our complicated eComm site.
Post onGoogle

Manoj Kaninwal 5.0

Great website design.
Post onGoogle

A
Ali Palmer 5.0

I can’t even put into words how impressed I was with the design experience, from start to finish.
Post onClutch

J
Julia Grupa 5.0

We continue using their team because of their consistent delivery in the past.
Post onClutch

S
Steve Clark 5.0

Forix Mobile has made the process very easy for us, explaining things thoroughly
Post onClutch

K
Kevin Bretthauer 5.0

Forix Mobile has an extremely personable touch.
Post onClutch

J
Jordanne Waldschmidt 5.0

Forix has a small agency feel with the talent pool of a larger one.
Post onClutch

K
Keith Jacobson 5.0

[Forix] has a great talent pool that clients can take advantage of.
Post onClutch

T
Timothy Bakula 5.0

Their flexibility and their ability to flesh out unique business requirements set them apart.
Post onClutch

B
Barton Dinkins 5.0

The [Forix] team feels like an extension of our company.
Post onClutch

J
Jacob Wilkerson 5.0

[T]hey were very quick to respond to anything we asked for.
Post onClutch

D
Darren Frayne 5.0

They're cool to work with, they're personable, and there's great communication.
Post onClutch

J
Josh Lambert 5.0

Their early concept matched our vision almost perfectly.
Post onClutch

J
Jayne Jackowitz 5.0

They were so detailed, so honorable, so well-versed in what they’re doing.
Post onClutch

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