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Results
  • 71%

    Increase in Revenue

  • 56%

    Increase in Conversion Rates

  • 51%

    Increase in Transactions

Overview

GloryBee is a family owned business that has been supplying honey and other sweeteners to wholesalers and retailers across the country since 1975. GloryBee was concerned that their website was underperforming and failing to serve their wholesale clients and retail customers. With 7 different web properties and thousands of different rates to manage, website management tasks alone were taking up tons of valuable time and resources. They were seeking a way to provide a simplified shopping experience that catered to their customer base, while also decreasing the time and resources they were spending on upkeep for their website.

The Challenge

GloryBee’s original website setup was difficult for both customers and staff to maneuver. Their website was spread out across several different domains, making navigation complicated for both customers and employees. These complications created a frustrating buying experience for users and caused GloryBee to lose wholesale leads and retail revenue alike. Data analysis and heat mapping showed that there was a significant lack of interaction on their product pages, and they were experiencing lower-than-average add to cart metrics.

The Solution

Using data analysis from Google Analytics and Lucky Orange, Forix created a detailed plan to redesign the GloryBee website. By consolidating their site domains and content into one easy to use website, including simplifying the checkout process from six steps to one, we were able to create a streamlined experience for users. This simplified approach boosted both their retail and wholesale revenue, and significantly reduced their monthly site management time. Additionally, this data analysis helped Forix and GloryBee discover a new demographic of customers that were shopping their site, and customize their product pages to cater to this group.

Research, UX/UI, and Design
  • Customer Experience Strategy
  • A/B Testing
  • User Testing
  • Search Optimization
  • Merchandising
  • Content Strategy
  • Mobile Strategy
  • Data Analysis
  • Information Architecture
Improving Wholesale Revenue by 36%

After analysing the data to better understand GloryBee’s customers, Forix discovered that aside from retail and wholesale, there was actually a third, underserved demographic that we deemed “mini-wholesalers”. This group buys retail items in bulk, but don’t qualify as full wholesalers. By redesigning the Product Detail Pages to cater to this group, GloryBee were able to raise conversions via increased average order values.

Analytics & Optimization
  • Performance Audit
  • Actionable Growth Strategy
  • Conversion Rate Optimization
  • Advanced eCommerce Tracking
  • Custom Reporting
  • SEO & Search Optimization
Decrease in Site Management Time

By consolidating GloryBee’s seven separate domains into one, Forix created a simplified shopping experience for both their retail and wholesale customers. We streamlined the checkout process from six steps to one, making it faster and easier for customers to make their purchases, and reducing the number of abandoned carts. The simplified, streamlined site resulted in a massive decrease in time spent managing their Magento site, leaving more time for in-depth revenue optimizers to improve other areas of the website.

Support & Development
  • Custom Module Development
  • Security & Patch Updates
  • Speed & Performance Improvements
  • 24/7 Emergency Support
  • Compliance Implementation (PCI, GDPR, &ADA)
  • Campaign Support
  • Testing Plans
Increasing The Number of Transactions By 51%

In January 2019, Forix implemented a Quick Order function into the GloryBee website. This allowed for returning wholesale customers to quickly reorder their most commonly ordered items, expediting the checkout process. The Quick Order function helped to increase the average order value by 13%, transactions by 51%, and increase overall wholesale revenue by 36%.

GloryBee was using an outdated eCommerce software that was requiring more and more hours to keep running. After a nationwide search, we chose Forix to completely rebuild our site from the ground up. Forix went above and beyond to ensure our new site launched on time and on budget, could handle our complex pricing structures, and looked great on screens of all sizes.

– Eric Engelstad, Marketing Technologist at GloryBee

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What Our Clients Say

Nakia Mills
Nakia Mills 5.0

My company began working with the Forix team in May 2018. So far we have been quite happy with the level of organization and effort they have shown when fixing issues we’ve come across as part of running an ecommerce site on the still relatively new, Magento 2.x platform. We are happy to not find ourselves constantly having to check on the status of a project because the team usually stays on top of the details and keeps in communication with us. I would certainly recommend Forix to any colleague looking for a web development team to help with their Magento website.
Post on Google

Angel Houston
Angel Houston 5.0

I worked with Forix to create an ecommerce site for my business. The team is very knowledgeable, friendly and was able to help me understand the intricate details behind making a website that will draw customers. They were fast in responding to my many questions and very professional. They were able to walk me through the steps of making a website which made a big difference. My website has brought many more customers to my business, all thanks to the Forix team. They are a company that I will work with again on future project and I would recommend them to anyone looking to work with a partner to create a quality website.
Post on Google

James Dailey
James Dailey 5.0

On behalf of our business, I wanted to take this opportunity to express my sincere appreciation for the outstanding service and commitment your team provided during the redesign of our company website. When I began researching for a web design company, my efforts ceased after I received a call from Chris within minutes of my initial request for information. Chris made me feel confident and thoroughly explained the design and development process. There were times when we were not certain where to find the information we needed to make this a success. Chris offered valuable suggestions that really made the entire process much easier. It was because of this confidence that I knew the team at Forix was the best choice. I know there were several people involved in the design process, however I must also acknowledge Kristen who provided the professional support we needed. Kristen is a great asset to your team and I can't thank her enough for her patience and ability to get things done the way we needed. The support we received from start to finish was admirable. Because of your efforts we are in a better position to effectively market our services. You have put together a great team that makes customers feel respected and valued. Thank you for the outstanding work !!
Post on Google

J
Jordanne Waldschmidt 5.0

Forix has a small agency feel with the talent pool of a larger one.
Post on Clutch

D
Darren Frayne 5.0

They're cool to work with, they're personable, and there's great communication.
Post on Clutch

Isabel Rodriguez
Isabel Rodriguez 5.0

Forix does great work. I was referred to them by a colleague who said she had a great experience when they redesigned her company site. Really nice to be able to talk to local employees who make good suggestions, but also allow for creativity in the process.
Post on Google

J
Julia Grupa 5.0

We continue using their team because of their consistent delivery in the past.
Post on Clutch

J
Jacob Wilkerson 5.0

[T]hey were very quick to respond to anything we asked for.
Post on Clutch

Monrovia Plants
Monrovia Plants 5.0

Going through a redesign, Forix has been extremely helpful crafting a UI and sharing best practices for our complicated eComm site.
Post on Google

John Rogin
John Rogin 5.0

An incredibly talented team with a deep level of knowledge and experience on Magento. Things are highly organized and structured which really helps communication with clients to be smooth and transparent. Results oriented and data driven. Highly recommended.
Post on Google

T
Timothy Bakula 5.0

Their flexibility and their ability to flesh out unique business requirements set them apart.
Post on Clutch

Manoj Kaninwal
Manoj Kaninwal 5.0

Great website design.
Post on Google

K
Keith Jacobson 5.0

[Forix] has a great talent pool that clients can take advantage of.
Post on Clutch

A
Ali Palmer 5.0

I can’t even put into words how impressed I was with the design experience, from start to finish.
Post on Clutch

B
Barton Dinkins 5.0

The [Forix] team feels like an extension of our company.
Post on Clutch

S
Steve Clark 5.0

Forix Mobile has made the process very easy for us, explaining things thoroughly
Post on Clutch

J
Jayne Jackowitz 5.0

They were so detailed, so honorable, so well-versed in what they’re doing.
Post on Clutch

J
Josh Lambert 5.0

Their early concept matched our vision almost perfectly.
Post on Clutch

K
Kevin Bretthauer 5.0

Forix Mobile has an extremely personable touch.
Post on Clutch

John Rogin
John Rogin 5.0

An incredibly talented team with a deep level of knowledge and experience on Magento. Things are highly organized and structured which really helps communication with clients to be smooth and transparent. Results oriented and data driven. Highly recommended.
Post onGoogle

Angel Houston
Angel Houston 5.0

I worked with Forix to create an ecommerce site for my business. The team is very knowledgeable, friendly and was able to help me understand the intricate details behind making a website that will draw customers. They were fast in responding to my many questions and very professional. They were able to walk me through the steps of making a website which made a big difference. My website has brought many more customers to my business, all thanks to the Forix team. They are a company that I will work with again on future project and I would recommend them to anyone looking to work with a partner to create a quality website.
Post onGoogle

James Dailey
James Dailey 5.0

On behalf of our business, I wanted to take this opportunity to express my sincere appreciation for the outstanding service and commitment your team provided during the redesign of our company website. When I began researching for a web design company, my efforts ceased after I received a call from Chris within minutes of my initial request for information. Chris made me feel confident and thoroughly explained the design and development process. There were times when we were not certain where to find the information we needed to make this a success. Chris offered valuable suggestions that really made the entire process much easier. It was because of this confidence that I knew the team at Forix was the best choice. I know there were several people involved in the design process, however I must also acknowledge Kristen who provided the professional support we needed. Kristen is a great asset to your team and I can't thank her enough for her patience and ability to get things done the way we needed. The support we received from start to finish was admirable. Because of your efforts we are in a better position to effectively market our services. You have put together a great team that makes customers feel respected and valued. Thank you for the outstanding work !!
Post onGoogle

Isabel Rodriguez
Isabel Rodriguez 5.0

Forix does great work. I was referred to them by a colleague who said she had a great experience when they redesigned her company site. Really nice to be able to talk to local employees who make good suggestions, but also allow for creativity in the process.
Post onGoogle

Nakia Mills
Nakia Mills 5.0

My company began working with the Forix team in May 2018. So far we have been quite happy with the level of organization and effort they have shown when fixing issues we’ve come across as part of running an ecommerce site on the still relatively new, Magento 2.x platform. We are happy to not find ourselves constantly having to check on the status of a project because the team usually stays on top of the details and keeps in communication with us. I would certainly recommend Forix to any colleague looking for a web development team to help with their Magento website.
Post onGoogle

Monrovia Plants
Monrovia Plants 5.0

Going through a redesign, Forix has been extremely helpful crafting a UI and sharing best practices for our complicated eComm site.
Post onGoogle

Manoj Kaninwal
Manoj Kaninwal 5.0

Great website design.
Post onGoogle

A
Ali Palmer 5.0

I can’t even put into words how impressed I was with the design experience, from start to finish.
Post onClutch

J
Julia Grupa 5.0

We continue using their team because of their consistent delivery in the past.
Post onClutch

S
Steve Clark 5.0

Forix Mobile has made the process very easy for us, explaining things thoroughly
Post onClutch

K
Kevin Bretthauer 5.0

Forix Mobile has an extremely personable touch.
Post onClutch

J
Jordanne Waldschmidt 5.0

Forix has a small agency feel with the talent pool of a larger one.
Post onClutch

K
Keith Jacobson 5.0

[Forix] has a great talent pool that clients can take advantage of.
Post onClutch

T
Timothy Bakula 5.0

Their flexibility and their ability to flesh out unique business requirements set them apart.
Post onClutch

B
Barton Dinkins 5.0

The [Forix] team feels like an extension of our company.
Post onClutch

J
Jacob Wilkerson 5.0

[T]hey were very quick to respond to anything we asked for.
Post onClutch

D
Darren Frayne 5.0

They're cool to work with, they're personable, and there's great communication.
Post onClutch

J
Josh Lambert 5.0

Their early concept matched our vision almost perfectly.
Post onClutch

J
Jayne Jackowitz 5.0

They were so detailed, so honorable, so well-versed in what they’re doing.
Post onClutch

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