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Results
  • 158%

    Revenue Increase in CA

  • 40%

    Faster Site Speed with On Site Optimization

  • 22%

    Increase in Transactions

Overview

Started in 1979, Dakine is an action sports brand specializing in activewear and equipment for surf, snow, wind, and bike sports. They wanted to optimize their site for future scaling, and to better understand their customers and target demographics.

The Challenge

Dakine came to Forix with a bad implementation from their former Magento partner. They had built a Magento/Drupal hybrid site that was difficult to manage. Additionally, Dakine was looking to break into international online markets, and wanted a site that could be accessible across Europe as well as the US.

The Solution

To help Dakine achieve their ambitious Ecommerce goals, Forix first worked to adjust the architecture of their site by removing Drupal and fixing bugs. Then, we worked to remedy issues with their checkout, improved site speed, and helped to launch their international Ecommerce storefronts.

Dakine
Research, UX/UI, and Design
  • Customer Experience Strategy
  • A/B Testing
  • User Testing
  • Search Optimization
  • Merchandising
  • Content Strategy
  • Mobile Strategy
  • Data Analysis
  • Information Architecture
40% Faster Site Speed

The original Dakine website was a hybrid Magento/Drupal site. This made the site clunky and difficult to manage by administrators. By removing Drupal and making their site a purely Magento powered eCommerce site, Forix was able to improve their page load times by 40%. Faster site speed led to a decrease in bounce rate.

Analytics & Optimization
  • Performance Audit
  • Actionable Growth Strategy
  • Conversion Rate Optimization
  • Advanced eCommerce Tracking
  • Custom Reporting
  • SEO & Search Optimization
Dakine
20% Increase in Revenue

One of Dakine’s biggest goals was to break into the international markets with their premium action sports equipment. In 2017, Forix implemented and launched the international eCommerce storefront for Dakine. This enabled the company to sell their products easily to snowboarders and surfers around the world, including Europe and Australia. By enabling the Dakine brand to sell internationally on their Magento site, total revenue saw an increase of 20% YoY.

Dakine
Support & Development
  • Custom Module Development
  • Security & Patch Updates
  • Speed & Performance Improvements
  • 24/7 Emergency Support
  • Compliance Implementation (PCI, GDPR, &ADA)
  • Campaign Support
  • Testing Plans
22% Increase in Transactions

When Dakine first came to Forix, they shared a common complaint from customers that the checkout process was difficult, often resulting in timeouts at checkout and generally poor functionality of the cart and checkout process. Forix worked to provide both technical and user- focused solutions to their shopping cart issues in order to create a better checkout experience for their customers. Site speed optimization and maintenance along with ongoing technical support resulted in a dramatically improved checkout, which accounted for a 22% increase in online transactions.

Dakine

Forix worked closely with Dakine to bring them the Magento website of their dreams. Together, we helped them to achieve their highest goals, including launching international storefronts, and improving functionality and performance of their Ecommerce site.

Dakine
  • CRKT

    92% Increase in Revenue
       
  • NextAdventure

    157% Increase in Transactions
       

What Our Clients Say

K
Keith Jacobson 5.0

[Forix] has a great talent pool that clients can take advantage of.
Post on Clutch

J
Julia Grupa 5.0

We continue using their team because of their consistent delivery in the past.
Post on Clutch

B
Barton Dinkins 5.0

The [Forix] team feels like an extension of our company.
Post on Clutch

Manoj Kaninwal 5.0

Great website design.
Post on Google

John Rogin 5.0

An incredibly talented team with a deep level of knowledge and experience on Magento. Things are highly organized and structured which really helps communication with clients to be smooth and transparent. Results oriented and data driven. Highly recommended.
Post on Google

James Dailey 5.0

On behalf of our business, I wanted to take this opportunity to express my sincere appreciation for the outstanding service and commitment your team provided during the redesign of our company website. When I began researching for a web design company, my efforts ceased after I received a call from Chris within minutes of my initial request for information. Chris made me feel confident and thoroughly explained the design and development process. There were times when we were not certain where to find the information we needed to make this a success. Chris offered valuable suggestions that really made the entire process much easier. It was because of this confidence that I knew the team at Forix was the best choice. I know there were several people involved in the design process, however I must also acknowledge Kristen who provided the professional support we needed. Kristen is a great asset to your team and I can't thank her enough for her patience and ability to get things done the way we needed. The support we received from start to finish was admirable. Because of your efforts we are in a better position to effectively market our services. You have put together a great team that makes customers feel respected and valued. Thank you for the outstanding work !!
Post on Google

S
Steve Clark 5.0

Forix Mobile has made the process very easy for us, explaining things thoroughly
Post on Clutch

Angel Houston 5.0

I worked with Forix to create an ecommerce site for my business. The team is very knowledgeable, friendly and was able to help me understand the intricate details behind making a website that will draw customers. They were fast in responding to my many questions and very professional. They were able to walk me through the steps of making a website which made a big difference. My website has brought many more customers to my business, all thanks to the Forix team. They are a company that I will work with again on future project and I would recommend them to anyone looking to work with a partner to create a quality website.
Post on Google

D
Darren Frayne 5.0

They're cool to work with, they're personable, and there's great communication.
Post on Clutch

J
Jacob Wilkerson 5.0

[T]hey were very quick to respond to anything we asked for.
Post on Clutch

Monrovia Plants 5.0

Going through a redesign, Forix has been extremely helpful crafting a UI and sharing best practices for our complicated eComm site.
Post on Google

A
Ali Palmer 5.0

I can’t even put into words how impressed I was with the design experience, from start to finish.
Post on Clutch

J
Josh Lambert 5.0

Their early concept matched our vision almost perfectly.
Post on Clutch

Nakia Mills 5.0

My company began working with the Forix team in May 2018. So far we have been quite happy with the level of organization and effort they have shown when fixing issues we’ve come across as part of running an ecommerce site on the still relatively new, Magento 2.x platform. We are happy to not find ourselves constantly having to check on the status of a project because the team usually stays on top of the details and keeps in communication with us. I would certainly recommend Forix to any colleague looking for a web development team to help with their Magento website.
Post on Google

J
Jayne Jackowitz 5.0

They were so detailed, so honorable, so well-versed in what they’re doing.
Post on Clutch

T
Timothy Bakula 5.0

Their flexibility and their ability to flesh out unique business requirements set them apart.
Post on Clutch

K
Kevin Bretthauer 5.0

Forix Mobile has an extremely personable touch.
Post on Clutch

J
Jordanne Waldschmidt 5.0

Forix has a small agency feel with the talent pool of a larger one.
Post on Clutch

Isabel Rodriguez 5.0

Forix does great work. I was referred to them by a colleague who said she had a great experience when they redesigned her company site. Really nice to be able to talk to local employees who make good suggestions, but also allow for creativity in the process.
Post on Google

John Rogin 5.0

An incredibly talented team with a deep level of knowledge and experience on Magento. Things are highly organized and structured which really helps communication with clients to be smooth and transparent. Results oriented and data driven. Highly recommended.
Post onGoogle

Angel Houston 5.0

I worked with Forix to create an ecommerce site for my business. The team is very knowledgeable, friendly and was able to help me understand the intricate details behind making a website that will draw customers. They were fast in responding to my many questions and very professional. They were able to walk me through the steps of making a website which made a big difference. My website has brought many more customers to my business, all thanks to the Forix team. They are a company that I will work with again on future project and I would recommend them to anyone looking to work with a partner to create a quality website.
Post onGoogle

James Dailey 5.0

On behalf of our business, I wanted to take this opportunity to express my sincere appreciation for the outstanding service and commitment your team provided during the redesign of our company website. When I began researching for a web design company, my efforts ceased after I received a call from Chris within minutes of my initial request for information. Chris made me feel confident and thoroughly explained the design and development process. There were times when we were not certain where to find the information we needed to make this a success. Chris offered valuable suggestions that really made the entire process much easier. It was because of this confidence that I knew the team at Forix was the best choice. I know there were several people involved in the design process, however I must also acknowledge Kristen who provided the professional support we needed. Kristen is a great asset to your team and I can't thank her enough for her patience and ability to get things done the way we needed. The support we received from start to finish was admirable. Because of your efforts we are in a better position to effectively market our services. You have put together a great team that makes customers feel respected and valued. Thank you for the outstanding work !!
Post onGoogle

Isabel Rodriguez 5.0

Forix does great work. I was referred to them by a colleague who said she had a great experience when they redesigned her company site. Really nice to be able to talk to local employees who make good suggestions, but also allow for creativity in the process.
Post onGoogle

Nakia Mills 5.0

My company began working with the Forix team in May 2018. So far we have been quite happy with the level of organization and effort they have shown when fixing issues we’ve come across as part of running an ecommerce site on the still relatively new, Magento 2.x platform. We are happy to not find ourselves constantly having to check on the status of a project because the team usually stays on top of the details and keeps in communication with us. I would certainly recommend Forix to any colleague looking for a web development team to help with their Magento website.
Post onGoogle

Monrovia Plants 5.0

Going through a redesign, Forix has been extremely helpful crafting a UI and sharing best practices for our complicated eComm site.
Post onGoogle

Manoj Kaninwal 5.0

Great website design.
Post onGoogle

A
Ali Palmer 5.0

I can’t even put into words how impressed I was with the design experience, from start to finish.
Post onClutch

J
Julia Grupa 5.0

We continue using their team because of their consistent delivery in the past.
Post onClutch

S
Steve Clark 5.0

Forix Mobile has made the process very easy for us, explaining things thoroughly
Post onClutch

K
Kevin Bretthauer 5.0

Forix Mobile has an extremely personable touch.
Post onClutch

J
Jordanne Waldschmidt 5.0

Forix has a small agency feel with the talent pool of a larger one.
Post onClutch

K
Keith Jacobson 5.0

[Forix] has a great talent pool that clients can take advantage of.
Post onClutch

T
Timothy Bakula 5.0

Their flexibility and their ability to flesh out unique business requirements set them apart.
Post onClutch

B
Barton Dinkins 5.0

The [Forix] team feels like an extension of our company.
Post onClutch

J
Jacob Wilkerson 5.0

[T]hey were very quick to respond to anything we asked for.
Post onClutch

D
Darren Frayne 5.0

They're cool to work with, they're personable, and there's great communication.
Post onClutch

J
Josh Lambert 5.0

Their early concept matched our vision almost perfectly.
Post onClutch

J
Jayne Jackowitz 5.0

They were so detailed, so honorable, so well-versed in what they’re doing.
Post onClutch

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