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Fisherman’s Marine

Growing Multi­Channel Commerce

Connecting In-Store to Online

With 3 megastores in the Pacific Northwest, Fisherman’s Marine and Outdoor was looking to expand into new markets. With only an informational site, Fisherman’s couldn’t sell beyond its brick and mortar locations. Forix developed a solution that seamlessly integrated its retail with e­commerce operations.

The Challenge

As a local outdoor retailer, Fisherman’s Marine & Outdoor only had an informational site and couldn’t sell beyond its brick and mortar. Looking to expanding their market into new regions, Fisherman’s needed an e-commerce solution that connected retail with its online shopping experience.


Utilizing Magento Enterprise as a base, Forix created a custom user experience catering to multiple product variations, such as fishing tackle and bait. Fisherman’s Marine and Outdoor needed a cost ­effective ERP integration to manage their physical store and e­commerce system. Forix integrated Celerant with Fisherman’s Magento Enterprise to facilitate all areas of multi­channel retail enterprise including inventory management and more.


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    Magento Celerant Integration
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    Powerful Search
  • fishermans-in-store-pickup-icon
    In­Store Pickup


We have so many loyal customers, who were moving or had vacation homes away from the area, wanting us to start an online store. After doing some research we went with Forix Solutions to create our website and ecommerce platform. We are happy with the design and customization they were able to provide. Many of our customers, both inside and outside of our geological reach, now buy from
– Brooks Eilertson, Web Coordinator/Buyer at Fishermans Marine

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