When it comes to the health and wellness industry, conventional eCommerce practices go right out the window. You aren’t really selling a product – you are selling a higher quality of life. Our clients have so much success mainly because we know the buying behavior and recurring nature unique to health and wellness products. If you want more transactions, you have come to the right place.
Over the last 20 years, Title Boxing has risen to the top of the combat sports equipment industry. They have over 130 clubs, and supply more than 3,000 gyms.
When Covid came knocking in 2020, boxing gyms around the world suddenly closed. Alternatively, the home fitness market was going wild. Title Boxing knew they had to adapt quickly, and brought on Forix to figure out what could be done to rapidly increase eCommerce sales.
The pressure was on, so Forix got to work finding the leaks. After carefully reviewing their data using a variety of analytical tools, and assessing the general usability of the site, Forix was able to prioritize initial efforts. First, Forix improved the add-to-cart process which got more customers into the checkout funnel. Secondly, the team optimized the stages of checkout where shoppers were leaving. Once those changes were made, checkout abandonment fell by 22%, and conversion rates rose by 28%. Title Boxing emerged triumphant in uncertain times thanks to partners like Forix.
Start with a conversation. From there, we can build a plan.
