Increasing the conversion rate of your e-commerce website provides a one-way ticket to long-term business success and growth. However, the task may not be as easy as it seems. The average rate of conversion for US-based e-commerce websites was 2.8% in 2021. So, what can help you boost that percentage?
E-commerce conversion optimization services offer an effective way to build up a seamless purchase experience for your customers. This is carried out by establishing social proof and providing a smooth buying and checking out process.
What are the 3 ways to boost your conversion rates?
Are you looking for efficient ways to grow your online customer footfall? Given below are three tried and tested conversion rate optimization strategies:
1. Recommended Products
Adding recommended products is a very effective strategy to boost your conversion rates. 37% of shoppers tend to click on recommended products during their first return visit to an e-commerce website.
It is a great way to improve the personalization of your e-commerce by recommending relevant products to your customers. Additionally, you can also choose to make use of AI tools, updated data, and previous experiences to offer better recommendations.
You can choose to add recommended products during the purchasing stages either above or below the shopping cart. You can also make use of confirmation emails to send recommendations.
2. Product Pages
Your product pages are perhaps the most important aspect of your website. Thus high -quality product pages can be a key factor in facilitating your e-commerce success.
Customers tend to feel more confident about investing in a product when they are aware of the look and functionality of the product. Thus, high-quality photos that depict the product from several angles can help customers make informed decisions.
You can choose to incorporate demo or explainer videos to show how the product works. Additionally, you can encourage your customers to submit their reviews via video or photo format. Ultimately your aim should be to highlight the key features of your products to increase conversion rates.
Your website should allow your customers to navigate through it easily. In instances where your customer has a specific product or category in mind an easily navigable site can help them convert quite easily. Thus, a site that is too confusing or complex to navigate can significantly decrease your sales, profits and customers.
To build an efficient website navigation, you can do user testing to figure out where users generally tend to click the most. You can also choose to display categories on each page along with including clear labels and descriptions for all items. Since there are no perfect solutions for website navigation your aim should be to provide a clear path for your customers to find the products they are looking for.
The above-mentioned tips can help you enhance your conversion rates. Alternatively, you can also choose to seek help from e-commerce conversion optimization services agencies to achieve fruitful results.