Six Amazing Features of Magento B2B E-Commerce

1. Comprehensive Magento Platform for B2B Businesses

Magento offers an all-in-one solution for B2B businesses, providing efficient management of customers, multiple brands, channel partners, and accounts. Integration with ERP or CRM systems is easy, enabling seamless tracking of quotes, order histories, and credit management. With Magento, you can ensure a consistent brand experience for both B2B and B2C customers.

2. Streamlined Ordering and Purchase Process

Magento’s quick order feature allows buyers to place orders swiftly by entering SKUs or using requisition lists. Customers can bypass extensive browsing and proceed directly to checkout, speeding up the purchase process. Requisition lists enable merchants to create unlimited lists of frequently ordered products, simplifying reordering for customers.

3. Advanced Analytics

Targeted analytics solutions for B2B e-commerce Magento websites drive business growth by tailoring key performance indicator (KPI) tracking to individual customers based on catalogs, contracts, and actions. Magento’s Business Intelligence provides access to over 25 B2B-focused reports with user-friendly dashboards. Deep dive into customer insights to make informed decisions for revenue growth, including retention rates, average order value, customer lifetime value, customer-specific catalogs and pricing, targeted content, and product suggestions.

4. Advanced Customer Groups and Segments

Magento Commerce is designed with a feature where customer groups and segments can be created based on customer behavior. This includes browsing behavior and purchase history as per the customer’s preferences. Tailor offerings to specific customer groups to enhance satisfaction and loyalty. You can show specific promotions using particular properties for attracting more customers. Customer segments and groups can be created based on factors such as order history, specific products viewed, products in the cart, total product value, and the number of items in the cart.

5. Flexible Credit Limits and Payment Options

Recognizing the significance of credit in B2B commerce, Magento enables businesses to store payment methods and purchase transactions. Allocate credit limits to trusted buyers and offer a “payment on account” option at checkout, allowing customers to pay at their convenience. Set credit-related parameters for each company profile, including credit currency, credit limit, allowance to exceed the credit limit, and reason for change. Sync credit limits across platforms using ERP or CRM systems.