E-commerce website owners quite often don’t consider SEO even though it offers the best results out of all e-commerce marketing tools. Organic traffic accounts for 23.6% of all e-commerce orders with 44% of online shoppers starting their shopping spree with the help of a search engine.
Whether you are considering e-commerce Magento SEO or Salesforce SEO, leveraging the capabilities of SEO can help you rank higher on the search engine result pages increase your organic traffic, and boost sales.
What are some SEO strategies that work for e-commerce?
Nowadays several SEO strategies can offer you fruitful results. However, there are some strategies that work more effectively than others based on your business goal. So, let’s explore these five SEO strategies that work for optimizing your e-commerce website and business:
1. On-Page SEO Strategy
The best way to utilize on-page SEO is to ensure that your keywords are placed in the right places. This helps Google understand the content of your page. This process is crucial as it helps you appear as well as rank in the Search Engine Results Pages.
2. Product Pages
Your product as well as category pages are the most important pages to rank. Thus, if they appear on Search Engine Results Pages, they can immediately be redirected to your website where they can have wider access to all your products.
To optimize these pages, you can try placing the target keyword in the URL, in the title tag, in the body copy, in image alt text and in the metadata.
3. Content Marketing
One of the most efficient and important parts of modern marketing strategy is content marketing. It is perhaps one of the easiest ways for e-commerce websites to rank higher and build backlinks.
Product and category pages can help you rank for a limited number of keywords. Content can help you bridge the gap by allowing the incorporation of both short-tail as well as long-tail keywords related to your industry.
Ultimately content marketing will help you increase your traffic and sales, making it easier for you to build links and improve your domain authority.
4. Page Speed
Page speed is crucial to ranking higher and offering excellent user experience. 51 % of online shoppers from the US would choose to not complete their purchase if the site takes up a lot of time to load. Google’s Page Speed Insight tool can be a great starting point for you to understand what you can do to improve your site’s speed.
5. Internal Linking
One of the most overlooked parts of an e-commerce SEO strategy is internal linking within the product category pages. This helps you guide your customers from one page to another on your e-commerce website.
You can build a connection within your websites by placing internal links on your pages there by keeping readers on your pages and increasing the chances of engagement and conversions.
The above-mentioned ways can help you get started with e-commerce SEO and help you receive the customers you require.