B2B Businesses that can use Adobe Commerce Cloud Developer Services

1. Distributors

Distributors work closely with manufacturers to promote their products, enhance visibility in the market, and handle sales and order fulfillment. They take care of advertising, sales, and packaging, allowing manufacturers to focus solely on production.

For instance, a distributor acquires raw coffee beans, packages them, and sells them in volume to various retail outlets. B2B e-commerce platforms aid distributors in managing inventory, advertising products, and streamlining sales, resulting in faster and more efficient delivery to customers.

2. SaaS (Software as a Service)

SaaS companies operate one of the most popular B2B business models, providing access to software products or services for a recurring fee. Businesses subscribe to these platforms to empower their internal teams with various tools and solutions.

Most business software now follows the SaaS model, moving away from traditional disk-based installations to online access through logins. This shift enables easy access from anywhere, and software developers often collaborate with solution providers and resellers to sell, customize, and support their products.

Promoting SaaS solutions online expands the brand reach and allows developers to concentrate on product development while leaving sales, support, and customer experience to their partners.

3. B2B2C

Business-to-business-to-consumer (B2B2C) involves two companies offering complementary goods or services to the same end consumer. This collaboration often exists between a business creating products or services and another business handling customer transactions.

For instance, digital marketplaces like Amazon act as intermediaries between product creators and consumers. Similarly, partnerships between manufacturers and delivery service providers, such as grocery delivery services, operate on a B2B2C model.

B2B2C models thrive due to digital transformation and the rise of e-commerce. Manufacturers and wholesalers collaborate with digital marketplaces, utilizing their e-commerce infrastructure instead of building their own. Retailers partner with third-party delivery providers to reach digital audiences effectively.

4. Manufacturers

Manufacturers are involved in large-scale production, using raw materials and parts to create products. These finished goods are typically sold to wholesalers, retailers, or other manufacturers. For instance, a car parts manufacturer produces components for various car brands, which are then purchased by other manufacturers responsible for assembling the vehicles.

E-commerce offers manufacturers the opportunity to expand their reach to a wider business audience and even directly to consumers through the D2C (Direct-to-Consumer) model. Selling online enhances visibility, helps build brand reputation, and facilitates access to new markets.

5. Wholesalers

Wholesalers purchase products in bulk and resell them in large quantities at lower prices. They serve as an intermediary between manufacturers and retailers. For example, a coffee bean wholesaler sources beans from farmers and roasters and sells them in bulk to retailers or distributors who package and sell them to consumers.

B2B e-commerce platforms enable wholesalers to showcase and sell their products online, streamlining inventory management, sales, and advertising processes. This digital approach opens doors to connecting with more potential customers and vendors, providing a more user-friendly experience.