If you are having a hard time with your services conversion rates or achieving revenue increases, you may need to conduct a data-driven redesign of your Magento site to improve traffic. Online sales have become a central aspect of business, and if you do not have reliable traffic to your ecommerce site, your entire business will suffer. Whether you are a B2B or a large retail company selling directly to consumers, you need to have a marketing strategy and growth program that brings in traffic. Try these tips to boost traffic for your Magento site.
Use Keywords and SEO
Optimizing your content for search engines is one of the best ways to boost traffic. If your website appears at the top of search results, you will be one of the first choices even for people who do not know your business. Appearing too deep into search results makes it difficult for users to find your site and seriously decreases traffic.
Identify some niche keywords that are not too popular but relate to your business. Try to incorporate them throughout your posts, meta descriptions, and any other content so search engines associate your website with those keyword searches. Use Magento managed services for technical support and to help your site rise in the rankings.
Use Social Media
Whether you are using Facebook, Twitter, Instagram, or any other social media platform, it is important to develop a strong presence in your conversion strategy. A huge percentage of consumers get information about products and services from social media. Post updates about your business and other promotions. Along with promoting your products, share other blogs and articles. Identify pieces that your target audience would find intriguing or helpful and post them on your page. Social media is a great way to increase visibility and, therefore, boost traffic.
High-Quality and Consistent Posting
It is not uncommon for people to discover content in locations other than the original website. If a user reads a blog post, watches a video, or sees another piece of content from your Magento site and enjoys it, they are more likely to visit your website. By publishing high-quality content, you can boost your traffic and appeal to more consumers.
Along with posting high-quality content, you should post frequently. On your social media profiles, you will not be able to cultivate an online presence without being a consistent, top agency voice. Additionally, you will lose relevance and visibility if you post infrequently.
Respond to Feedback and Questions
Magento ongoing support can help you set up your website with a section for feedback and reviews. Be responsive to both the positive and negative feedback. Consumers want to feel important, so addressing their personal comments will make your business more appealing. If users ask a question on a social media page, answer it clearly and direct them to your Magento website. Responding to consumers and building a positive line of communication will help increase the traffic to your site.
Use Human-Readable URLs
Magento managed support and services have a feature that allows you to use human-readable URLs. A top developer or agency can help you install the necessary plug-in. Human-readable URLs appeal to users and, by making it clear where you are leading them, will increase the chances that they will click on the URL and visit your website or profile.
Use Email Marketing
Many businesses forget about the importance of email marketing. As social media platforms grow in significance, companies are neglecting email marketing to focus on Facebook, Twitter, Instagram, and other platforms. While social media marketing is extremely important for website traffic, email marketing can also boost traffic if you do it correctly. Send emails that have updates and notifications to remind users about your Magento website.
Learn more from the experts at Forix about website maintenance services and more tips about how to boost traffic for your Magento eCommerce website. A data-driven redesign of your Magento website with our knowledgeable staff means higher traffic and optimized results.