Website speed plays an important part in the success of online business stores. Customers typically choose to shop online to save the time required to drive down to a store and shop directly. Thus, when your website speed drops down it becomes highly prone to reduced lead generation, sales and customer retention.
The first five seconds of your page loading time have the highest impact on your conversion rates and the conversion rates drop by an average of 4.42% with each additional second of loading time.
Your website can be slow for several reasons. However, the most common reason for your website slowing down can be traced back to high load on your server, excessive installation of modules, extreme reliance on customizations and the quality of said customization.
What are some tips and tricks to optimize your small business Magento website?
Optimizing an ecommerce website is not difficult but there is a lot to do which is why you must hire Magento speed optimization services. However, if one doesn’t follow the right techniques, even the simplest of tasks can become entirely complex.
Cloud Hosting and configuration of the server
You need to ensure that your server load is being distributed uniformly on your servers to ensure that your server load isn’t excessive.
Server configuration plays a very important part when it comes to Magento 2 websites running slowly. Thus, you should pay very close attention to optimizing your caching, database, My SQL and query cache.
Content Delivery Network
In case your customers are scattered across the globe your website may load slower for your customers who live far away from your resident country. You can choose to move your static content to a content delivery network. This way Magento 2 will load information at a faster rate from servers that are closest to the location of your customers.
In case you have the updated versions of Magento 2 you won’t have to invest in third-party CDN solutions as the platform is equipped with a CDN.
It is a known fact that all e-commerce websites have thousands of product images on their servers. Quite often business owners make use of high-quality images which reduce server speed. You can choose to compress images before uploading them on your website.
This way you can drastically decrease the size of the images and save up memory space. Additionally, you can make use of techniques such as Image preloading, lazy loading, Image CSS sprites and srcset.
Cookies play an important part in remembering the state of information of your customer’s browser, identifying users and authenticating, and recording past activities and user preferences. This information can be monumental for presenting targeted ads and suggestions. However, these small files can pile up in time and slow down your website thus you should consider setting up a static domain. This will help you speed up content loading and thus optimize your website.
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You can also choose to seek help from Magento speed optimization services to achieve targeted results and goals.